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1Password, the Canadian password administration firm, introduced Monday a strategic collaboration settlement with Amazon Internet Companies that places the agency in place to capitalize on surging enterprise demand for safety instruments designed for synthetic intelligence and cloud-native environments.
The partnership is a significant milestone for 1Password, which has reworked from a consumer-focused password supervisor into an enterprise safety platform serving one-third of Fortune 100 firms. The collaboration comes as organizations more and more battle to safe AI brokers, unmanaged gadgets, and unauthorized purposes that conventional safety instruments can’t monitor or management.
Monica Jain, 1Password’s head of go-to-market partnerships, advised VentureBeat in an unique interview that the AWS collaboration has delivered explosive progress over the previous 18 months. Contracts bought by way of AWS common 4 instances bigger than typical offers, with win charges exceeding 50 % throughout all buyer segments from small companies to massive enterprises.
“According to the AWS ISV partner team, in late 2024 they witnessed that 1Password had reached a level of progress that they have not seen in other ISVs,” Jain advised VentureBeat. “Within seven months, most ISVs take about 24 to 36 months to get to the point that we got in a very short period of time.”
The strategic collaboration settlement, or SCA, makes 1Password the primary Canadian unbiased software program vendor to safe such a partnership with AWS. Amazon hardly ever enters these agreements, usually reserving them for firms creating new market classes that align with AWS’s security-focused technique.
Shadow IT and unmanaged gadgets create huge safety blind spots for enterprises
1Password’s speedy progress stems from its strategy to what the corporate calls the “Access-Trust Gap” — the safety dangers created when workers use private gadgets, unauthorized purposes, and AI instruments to entry firm knowledge with out IT oversight.
Conventional safety instruments like id and entry administration methods usually solely govern purposes that IT departments find out about and have formally accepted. Nonetheless, analysis reveals that solely about 50 % of recognized purposes are literally built-in with company safety methods, whereas IT departments stay unaware of most purposes workers truly use.
“Today’s employees are working from anywhere, and a wide range of applications are being used, and a wide range of devices are being used to get work done,” Jain defined. “What happens often is that when people are using these applications or devices, they’re usually outside of the visibility of the IT organization.”
This creates cascading safety dangers. When an worker shares delicate info by way of an unapproved file-sharing service and the recipient accesses it on a private gadget with out multi-factor authentication or endpoint safety, the corporate’s knowledge turns into susceptible to a number of assault vectors concurrently.
Jain illustrated the issue with a concrete instance: “Imagine if I sent you sensitive information in a non-company approved file sharing tool, and you accessed it using your personal device. I have absolutely no idea whether the device you’re using has multi-factor authentication, has endpoint detection and response installed, or whether the file sharing platform is secure and not vulnerable to being breached.”
AI automation instruments lack fundamental safety controls, exposing firms to new cyber threats
The partnership positive factors urgency as organizations quickly deploy AI brokers for enterprise automation. In contrast to human customers, AI brokers usually lack commonplace safety measures like multi-factor authentication, as an alternative counting on shared secrets and techniques or hard-coded credentials that create vital vulnerabilities.
“Agentic AI is no longer a future concept,” Jain stated. “Security risks are increasing and the use of AI is increasing within every organization, and it’s transforming how businesses operate.”
1Password’s Prolonged Entry Administration platform addresses this by treating AI brokers with the identical safety rigor as human identities whereas sustaining the velocity and automation that make AI helpful. The platform eliminates hard-coded secrets and techniques, enforces least-privilege entry, and offers visibility into AI agent exercise.
The strategy differs from conventional safety instruments that concentrate on recognized, managed methods. As a substitute, 1Password’s platform secures what the corporate calls the “managed and unmanaged” gadgets, purposes, and AI brokers that legacy id and entry administration instruments can’t attain.
New AWS secrets and techniques supervisor integration streamlines cloud-native growth workflows
As a part of the expanded partnership, 1Password launched Monday a brand new secrets and techniques syncing integration with AWS Secrets and techniques Supervisor, timed to coincide with AWS re:Inforce, Amazon’s premier safety convention. The combination simplifies how growth groups handle delicate credentials in cloud-native environments.
The combination permits organizations to consolidate secrets and techniques administration, implement role-based entry controls, and embed safe credential dealing with immediately into growth workflows together with command-line interfaces, steady integration pipelines, and AI-powered automation.
“As a fast-moving agency, flexibility is everything—but not at the expense of security,” stated Ivan Blagdan, chief expertise officer at Convertiv, a 1Password buyer. “1Password Extended Access Management gives us real-time assurance that every device accessing sensitive data—whether personal or company-issued—meets our standards around trust.”
The technical integration addresses a essential ache level for builders who historically have struggled to handle secrets and techniques securely with out slowing down growth velocity. By embedding safe entry immediately into current workflows, the platform eliminates the trade-off between safety and productiveness that has plagued many organizations.
Partnership technique helps 1Password compete towards Microsoft and Google’s bundled safety instruments
The AWS collaboration positions 1Password to compete extra successfully towards expertise giants like Microsoft and Google, which bundle id administration instruments with their productiveness suites. Nonetheless, Jain emphasised that 1Password takes a partnership-first strategy somewhat than immediately competing.
“We don’t compete, we really are a partner-centric organization that thinks about how do we get to the end customer the way that the customer needs to operate,” Jain stated. “We integrate with the tools that Microsoft may be providing to customers. We work with partners like AWS that have huge leverage in the security space.”
This technique seems to be working. 1Password now secures greater than 165,000 companies and tens of millions of shoppers, with 75 % of income coming from enterprise prospects in comparison with simply 25 % from shoppers — a dramatic shift from the corporate’s shopper origins.
The expansion trajectory has been constant throughout all market segments, suggesting that the safety challenges 1Password addresses have an effect on organizations no matter measurement. This broad attraction has caught the eye of AWS, which views 1Password as creating a completely new market class.
“AWS doesn’t get into SCAs lightly,” Jain defined. “They don’t just sign it with any ISV that puts up their hand and says, ‘We’d like to enter into an SCA with you.’ They are very deliberate about who they invest in, and those investments are usually made for companies that are doing things that are different.”
Enterprise safety market evolution creates huge progress alternative for entry administration platforms
The AWS partnership accelerates 1Password’s evolution from a password supervisor into what the corporate calls an Prolonged Entry Administration platform. This new class addresses safety gaps that conventional id and entry administration, id governance and administration, and cell gadget administration instruments can’t attain.
Main firms together with Asana, Related Press, Canva, IBM, MongoDB, Octopus Vitality, Slack, Salesforce, and Stripe depend on 1Password to safe managed and unmanaged gadgets, purposes, and AI brokers accessing delicate company knowledge.
When requested concerning the largest aggressive menace to 1Password, Jain pointed inward somewhat than at exterior rivals: “Our biggest threat is ourselves and how quickly we can make sure our customers are secure, and the customers that we haven’t touched upon today are also secure. Our biggest threat is time and making sure that we can get to those customers in a timely way.”
The strategic collaboration settlement offers 1Password with entry to AWS’s international scale, management packages, and co-selling initiatives to speed up market growth. Jain expects the partnership to multiply the corporate’s present income progress charge by 5 to seven instances.
“Whatever our run rate of revenue is today, we expect that run rate to be, if not five, six, seven times higher by working with AWS,” she stated.
For AWS, the partnership strengthens its safety portfolio as enterprises more and more demand complete entry administration for hybrid and AI-driven environments. The timing seems opportune as organizations embrace AI automation and distant work turns into everlasting, positioning each firms to profit from rising enterprise demand for complete entry safety options.
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