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Reading: 43% of video games skipped GPU improve to pay hire as a substitute | Liquid Net
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NEW YORK DAWN™ > Blog > Technology > 43% of video games skipped GPU improve to pay hire as a substitute | Liquid Net
43% of video games skipped GPU improve to pay hire as a substitute | Liquid Net
Technology

43% of video games skipped GPU improve to pay hire as a substitute | Liquid Net

Last updated: June 16, 2025 11:44 pm
Editorial Board Published June 16, 2025
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About 43% of players skipped a graphics processing unit (GPU) improve simply to pay hire, based on a brand new report by Liquid Net.

Primarily based on a survey of 1,000 PC players, Liquid Net got here up with a wide range of conclusions about what impacts the shopping for selections of players. And clearly they’re fairly value delicate now. Liquid Net surveyed the PC players to uncover what drives at the moment’s graphics card selections.

The corporate famous that cloud gaming is a method for gamers to cope with the excessive prices of upgrading to a brand new GPU each few years. The survey discovered 62% of players would go all-in on cloud gaming if latency vanished. This represents a sober recalibration of worth, efficiency, and permanence within the gamingworld, Liquid Net stated. Understand that Liquid Net is a supplier of premium internet hosting and cloudinfrastructure options for companies, builders, and digital creators.

The examine explores how value, efficiency, and platform shifts like AI and cloud computing are affecting loyalty, worth notion, and the longer term function of high-end GPUs.

AI upscaling is one such shift. This machine studying know-how enhances lower-resolution frames by predicting and producing higher-resolution element in actual time. Alongside cloud gaming, it’s altering how players consider improve wants.

From budgeting limits to model belief, our findings provide actionable insights into the priorities and ache factors of recent PC players.

About 36% of gamers already use companies like GeForce Now or Xbox xCloud. One in 5 imagine that high-end GPUs shall be out of date inside three years.

Demise of the improve cycle?

Liquid Net checked out gamer belief and budgets.

About 57% of gamers say they’ve been blocked from GPU purchases because of scalping or value hikes. And 43% have postponed or canceled upgrades because of hire or payments. Solely 25% of players are keen to spend greater than $500 on a GPU.

Influencers are the brand new benchmarks, Liquid Net stated. About 35% say influencers or opinions swayed them away from particular GPU manufacturers. And 36% have switched GPU manufacturers throughout an improve, whereas 23% say enterprise controversies made them stroll away from sure producers.

Liquid Net stated monetary pivots and tech pivots create numerous stress. The improve cycle is damaged, as hire funds, cloud gaming and AI are making GPUs much less related for Gen Z. There’s additionally the onset of graphics-light gaming platforms like Roblox, Minecraft and Fortnite. These video games have a whole bunch of tens of millions of gamers, however they’re not probably the most demanding relating to graphics realism.

Roughly one in three players stated they ditched a GPU model due to influencers. This isn’t a simple factor to do, contemplating there are solely three main GPU manufacturers: Nvidia, AMD and Intel. Affect can beat specs relating to belief from players.

Methodology

liquid web 8Liquid Net’s view of trusted sources for players.

Liquid Net surveyed 1,000 U.S.-based PC players in Might 2025 to grasp their GPU habits, improve boundaries, and openness to cloud-based options. The typical age of players is 34, with 51% male, 46% feminine and three% non-binary or different.

About 4% of these surveyed had been boomers, 18% had been Gen X, 56% had been Millennials and 22% had been Gen Z. The protection included all 50 U.S. states and prime 100 metro areas. The survey included attitudinal questions, cloud utilization patterns, and model sentiment scores. Evaluation was supported by Google Traits comparisons of 318 GPU-related search phrases throughout U.S. areas and main cities. Respondents had been screened for lively gaming engagement and up to date GPU consideration or possession.

Different findings

Gamer preferences for graphics cards.Gamer preferences for graphics playing cards.

Practically 3 in 4 players (73%) would select Nvidia if all GPU manufacturers carried out equally. Over one in 4 players (25%) say $500 is their most price range for a GPU at the moment. About 42% would skip future GPU upgrades completely if AI upscaling or cloud companies met their efficiency wants.

Liquid Net stated efficiency, value, and model loyalty drive selections. Avid gamers aren’t simply shopping for GPUs primarily based on model loyalty. They’re additionally weighing efficiency, value, and belief. Amongst respondents, 36% had switched manufacturers throughout a GPU improve, with 78% citing efficiency and 69% citing value as the highest causes.

A collection of bar charts reveals survey outcomes on GPU preferences, elements in selecting the very best GPUs, trusted sources, and improve frequency amongst PC players. Most most popular model is Nvidia, most necessary issue is efficiency, most trusted useful resource is Reddit/on-line boards, and a overwhelming majority of players maintain a GPU 3-5 years earlier than upgrading.

Nvidia remained the model of alternative for almost all, with 73% of players choosing it as their most popular GPU if all manufacturers carried out equally. This choice was particularly sturdy amongst energy customers: 76% of ultrawide monitor customers and 66% of 4K players relied on Nvidia.

Nonetheless, sentiment isn’t set in stone. Round 1 / 4 (23%) stated current controversies or enterprise selections made them much less more likely to help a model. Influencers additionally performed a task, with 35% of players saying opinions or tech personalities have swayed them away from sure producers.

Practically one in 10 players (8%) reported regretting a GPU buy. These emotions had been most frequently because of points like: Driver issues (particularly for AMD customers); overheating or loud cooling options; underwhelming efficiency for the worth paid; incompatibility with VR or particular video games; short-lived efficiency good points.

“Gamers are pragmatic: value, reliability, and innovation matter more than brand loyalty. Brands that embrace these shifts will stand out in an increasingly discerning market,” stated Brooke Oates, product supervisor at Liquid Net, in an announcement.

As GPU costs proceed to rise, price range constraints are pushing players towards secondhand markets and improve delays. Nonetheless, a GPU stays probably the most fascinating improve for some.

Practically one in 4 (23%) stated it will be their prime choose if they might put money into only one part proper now.

Survey information statistics present the long-term belief in GPU manufacturers (Nvidia is available in first), price range ranges (varies, with 27% of respondents selecting $500-699), and greatest value-for-money GPU fashions (varies between Nvidia fashions, with Nvidia RTX 4070 Ti coming in first).

Shopping for conduct displays players’ tight budgets. Practically half (45%) have opted for used or older fashions, and 22% stated they use drop trackers or alert companies to watch value adjustments.

Even for players able to improve, 39% plan to attend one to 2 years, whereas one other 37% stated they’d solely substitute it if their present GPU fails.

One in 7 players reported that GPU shortages have impacted their gaming or productiveness prior to now yr. Avid gamers are divided on whether or not new options are price it. About half imagine GPUs have hit diminishing returns, whereas half don’t. Topping the record of overrated options had been 8K gaming (47%), ray tracing (17%), and body era (11%).

Cloud gaming is reshaping future demand

liquid web 9Liquid Net regarded on the energy of graphics manufacturers.

GPU demand amongst players sooner or later might look very completely different as cloud companies and AI applied sciences enhance. Many PC players are already reconsidering the necessity for {hardware} upgrades.

Survey outcomes on players’ attitudes towards cloud gaming, 42% would skip a GPU improve for cloud if it matched efficiency, and 62% would swap to cloud if latency was zero. Nvidia GeForce Now and Xbox Cloud Gaming are probably the most trusted cloud gaming companies, with 20% believing cloud gaming will substitute {hardware} GPUs sooner or later.

Greater than two in 5 PC players (42%) stated they might skip a future GPU improve completely if AI upscaling or cloud companies met their wants. Practically two-thirds (62%), together with 62% of millennial and 61% of Gen Z players, would swap to cloud gaming full-time if latency had been eradicated.

Youthful players confirmed the strongest inclination. Amongst Gen Z and millennials, 21% believed high-end GPUs would develop into much less important within the subsequent three years. Over a 3rd of respondents (36%) reported already utilizing cloud gaming like GeForce Now or xCloud sometimes.

If these developments proceed, cloud efficiency might develop into a decisive issue within the GPU market, altering not simply how video games are performed but additionally whether or not costly {hardware} stays related, Liquid Net stated.

Even for players able to improve, 39% plan to attend 1–2 years, whereas one other 37% stated they’d solely substitute it if their present GPU fails.

“With gamers increasingly open to cloud and AI-powered solutions, partnerships or innovation in these areas could position brands for the future,” Oats stated

Financial constraints are pushing players to make extra calculated decisions. Tight budgets, secondhand markets, and skepticism towards options like 8K gaming sign a shift from status efficiency towards sensible options.

On the identical time, rising applied sciences like AI upscaling and cloud gaming companies are reshaping expectations. As {hardware} and software program proceed to evolve, the businesses that win shall be people who ship value-first innovation, fixing actual ache factors round entry, longevity, and efficiency with out breaking the financial institution.

“GPU and gaming providers must rethink and address their value propositions. Accessible pricing, trade-in programs, or cloud gaming integrations could build long-term loyalty,” stated Oates.

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