We collect cookies to analyze our website traffic and performance; we never collect any personal data. Cookie Policy
Accept
NEW YORK DAWN™NEW YORK DAWN™NEW YORK DAWN™
Notification Show More
Font ResizerAa
  • Home
  • Trending
  • New York
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
  • Crypto & NFTs
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion
    • Art
  • Health
  • Sports
  • Entertainment
Reading: Out With the Facebookers. In With the Metamates.
Share
Font ResizerAa
NEW YORK DAWN™NEW YORK DAWN™
Search
  • Home
  • Trending
  • New York
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
  • Crypto & NFTs
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion
    • Art
  • Health
  • Sports
  • Entertainment
Follow US
NEW YORK DAWN™ > Blog > Technology > Out With the Facebookers. In With the Metamates.
Out With the Facebookers. In With the Metamates.
Technology

Out With the Facebookers. In With the Metamates.

Last updated: February 16, 2022 12:43 am
Editorial Board Published February 16, 2022
Share
SHARE
15metamates facebookJumbo

Google’s employees are called Googlers. Amazon’s workers are known as Amazonians. Yahoo’s employees were Yahoos.

So it was a conundrum for employees at Facebook, long known as Facebookers, when the company renamed itself Meta late last year.

The terminology is now no longer in question. At a meeting on Tuesday, Mark Zuckerberg, Facebook’s founder and Meta’s chief executive, announced a new name for his company’s employees: Metamates.

Mr. Zuckerberg introduced the term as part of an overhaul of Meta’s corporate values, which he said needed updating because of the company’s new direction. In October, he took many by surprise by shifting Facebook toward the so-called metaverse, in which different computing platforms are connected to one another across the internet. The move de-emphasized the company’s social networking apps, like Facebook, Instagram and WhatsApp, which have been under scrutiny for privacy and data challenges, hateful content and misinformation.

So past Facebook values like “Be bold” and “Focus on impact”? They are gone. In their place are “Live in the future,” “Build awesome things,” “Focus on long-term impact” and “Meta, Metamates, me,” Mr. Zuckerberg said on Tuesday.

“I’ve always believed that in order for values to be useful, they need to be ideas that good companies can reasonably disagree with or emphasize differently,” he wrote in a post to his Facebook page. He added, “I think these values capture how we must act as a company to bring our vision to life.”

Silicon Valley companies have long had their own jargon and cultures. Corporate mottos like “Don’t be evil,” “Innovation leads to innovation” and “Move fast and break things” are legion. Palantir, a big data software company, even emblazoned the slogan “Save the Shire,” a “Lord of the Rings” reference, on employee T-shirts. All of that gave rise to sendups of the tech world like HBO’s “Silicon Valley.”

For Mr. Zuckerberg, the latest values represent a kind of fresh start for his company, even though the metaverse is far from formed. But Meta’s employees greeted the reset on Tuesday with mixed reactions.

On some internal forums, hundreds of employees welcomed the changes with heart emojis. Yet in private chat messages, away from the eyes of managers, some workers expressed more skepticism.

“How is this going to change the company? I don’t understand the messaging,” one engineer wrote in a private chat viewed by The New York Times. “We keep changing the name of everything, and it is confusing.”

Another employee said being a Metamate reminded him of sailing. “Does this mean we are on a sinking ship?” the worker wrote.

Others said the new slogans had a “military inspiration” or gave a sense of being “a cog in a machine,” according to employee posts reviewed by The Times. And on Twitter, one Meta employee made fun of the new values, replacing them with “conform” and “obey.” He quickly deleted the message.

Meta declined to comment on the employee posts.

The Metamates moniker was coined by Douglas Hofstadter, a professor of cognitive science at Indiana University and author of the Pulitzer Prize-winning book “Gödel, Escher, Bach: An Eternal Golden Braid.” In a tweet, Andrew Bosworth, Meta’s chief technology officer, said an employee had emailed Mr. Hofstadter for ideas for a rebrand.

In an email, Mr. Hofstadter said he had originally suggested “teammate” to describe Meta’s employees, since each half of the word is an anagram of Meta. In a postscript, he recommended Metamate as an alternative. He added that he was unaware the company had adopted the name.

What Is the Metaverse, and Why Does It Matter?


Card 1 of 5

The origins. The word “metaverse” describes a fully realized digital world that exists beyond the one in which we live. It was coined by Neal Stephenson in his 1992 novel “Snow Crash,” and the concept was further explored by Ernest Cline in his novel “Ready Player One.”

The future. Many people in tech believe the metaverse will herald an era in which our virtual lives will play as important a role as our physical realities. Some experts warn that it could still turn out to be a fad or even dangerous.

“By the way, I don’t use Facebook and never have,” he wrote. “In fact, I avoid all social media. That’s not my style at all. But email I do use!”

Mr. Zuckerberg, in his Facebook post, counseled employees to be patient with all of the company’s changes. One of the new values instructs employees to “focus on the long-term impact” as Facebook makes its transition to the metaverse.

“We should take on the challenges that will be the most impactful, even if the full results won’t be seen for years,” he wrote.

Ryan Mac contributed reporting.

You Might Also Like

GAM takes purpose at “context rot”: A dual-agent reminiscence structure that outperforms long-context LLMs

The 'reality serum' for AI: OpenAI’s new technique for coaching fashions to admit their errors

Anthropic vs. OpenAI pink teaming strategies reveal completely different safety priorities for enterprise AI

Inside NetSuite’s subsequent act: Evan Goldberg on the way forward for AI-powered enterprise methods

Nvidia's new AI framework trains an 8B mannequin to handle instruments like a professional

TAGGED:Bosworth, Andrew (1982- )Computers and the InternetFacebook IncHofstadter, Douglas RMeta Platforms IncMetaverse (Internet)Mobile ApplicationsNames, OrganizationalSocial MediaThe Washington MailZuckerberg, Mark E
Share This Article
Facebook Twitter Email Print

Follow US

Find US on Social Medias
FacebookLike
TwitterFollow
YoutubeSubscribe
TelegramFollow
Popular News
Instances of Parkinson’s illness set to achieve 25 million worldwide by 2050, examine suggests
Health

Instances of Parkinson’s illness set to achieve 25 million worldwide by 2050, examine suggests

Editorial Board March 6, 2025
Chicana Artist’s As soon as-Censored Mural Finds a New Residence in LA
My Dialogues With a Political Prisoner
How to Save on Spring Break Travel
Smoking hashish within the residence can improve odds of detectable ranges in kids

You Might Also Like

Gong examine: Gross sales groups utilizing AI generate 77% extra income per rep
Technology

Gong examine: Gross sales groups utilizing AI generate 77% extra income per rep

December 4, 2025
AWS launches Kiro powers with Stripe, Figma, and Datadog integrations for AI-assisted coding
Technology

AWS launches Kiro powers with Stripe, Figma, and Datadog integrations for AI-assisted coding

December 4, 2025
Workspace Studio goals to unravel the true agent drawback: Getting staff to make use of them
Technology

Workspace Studio goals to unravel the true agent drawback: Getting staff to make use of them

December 4, 2025
Gemini 3 Professional scores 69% belief in blinded testing up from 16% for Gemini 2.5: The case for evaluating AI on real-world belief, not tutorial benchmarks
Technology

Gemini 3 Professional scores 69% belief in blinded testing up from 16% for Gemini 2.5: The case for evaluating AI on real-world belief, not tutorial benchmarks

December 3, 2025

Categories

  • Health
  • Sports
  • Politics
  • Entertainment
  • Technology
  • Art
  • World

About US

New York Dawn is a proud and integral publication of the Enspirers News Group, embodying the values of journalistic integrity and excellence.
Company
  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • Accessibility Statement
Contact Us
  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability
Term of Use
  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices
© 2024 New York Dawn. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?