Within the optimistic postwar interval of the Nineteen Fifties, all issues appeared doable, together with the notion that design may make Individuals stay higher and be higher. Into this combine of recent artwork and design in Southern California got here an upstart firm that targeted on on a regular basis ceramics for the Modernist mindset: Architectural Pottery.
The identify could simply be mistaken for its generic, lower-case counterpart. Nevertheless, “Architectural Pottery: Ceramics for a Modern Landscape,” an exhibition working by March 2 on the American Museum of Ceramic Artwork in Pomona, purges guests of that notion and helps them to understand that most of the geometric planters they’ve seen in gardens and houses over time had been the output of 1 dynamic firm based in Los Angeles in 1950, Architectural Pottery.
The pots, planters and sculptural totems of Architectural Pottery, on view on the American Museum of Ceramic Artwork in Pomona, had been groundbreaking for his or her time and nonetheless extensively knocked off at the moment.
(Dan Chavkin)
The corporate’s merchandise had been featured within the Museum of Trendy Artwork’s “Good Design” exhibitions within the early Nineteen Fifties and sometimes proven in John Entenza’s influential Arts & Structure journal. The Beverly Hilton ordered 200 items as the lodge was being constructed within the mid-’50s. “Wilshire Boulevard is almost an embarrassment to us,” the corporate‘s co-founder, Max Lawrence, said in a 1967 L.A. Magazine article. “The plants growing in front of every major building are in our pots.”
The museum exhibition is an offshoot of a book project by Dan Chavkin, who has photographed Modernist homes across the Coachella Valley.
“He kept seeing these beautiful but radically different planters in people’s backyards,” mentioned Jo Lauria, the exhibition’s curator. “He wrote a book proposal, with the idea of making the connection between Midcentury Modern architecture and ceramics.”
The duvet of a brand new e book on the corporate Architectural Pottery by Dan Chavkin, Jo Lauria and Jeffrey Head.
(Monacelli Press)
Monacelli Press accepted the proposal, and Chavkin enlisted Lauria and Jeffrey Head to do the writing for a e book with the identical title because the present.
Architectural Pottery shaped in 1950 as a partnership between Rita and Max Lawrence and two California College of Artwork grads, John Follis and Rex Goode. Follis and Goode had taken a category with LaGardo Tackett to design and market ceramic merchandise with a contemporary look. Rita Lawrence, a self-described bored housewife and new mom searching for a artistic venture, famous that a lot pottery she noticed was basic Italian, Spanish or Renaissance in design and that little appeared suited to the rising trendy L.A.
A 1964 photograph inside Architectural Pottery’s Robertson Boulevard showroom.
(From Max and Rita Lawrence, Architectural Pottery Data, UCLA Library Particular Collections, Charles E. Younger Analysis Library, UCLA / Monacelli Press)
Architectural Pottery launched from the Lawrences’ Gregory Ain-designed home in Mar Vista, and for years, Rita Lawrence ran the enterprise from there earlier than the corporate established an workplace on South Robertson Boulevard. She was president of the corporate, keenly concerned in gross sales and advertising and marketing, however she additionally noticed her position as instructional. Within the postwar constructing growth, there was a necessity for sand urns and planters, accent sculpture and tableware, all of which the corporate produced, however she additionally thought good trendy design — open, light-filled properties linked to gardens — created a way of optimism and well-being.
The exhibition begins with a historical past of the corporate, with images of the Lawrences and early collaborators, plus a photograph gallery of their key designers and 3D examples of their work. Rita was notably open to working with younger potters in addition to designers not versed in ceramics. Maybe a very powerful worker, Lauria mentioned, was Invoice Cressey, who had studied ceramics with Vivika Heino at USC and Laura Andreson at UCLA. Beginning in 1961, Cressey oversaw manufacturing for the corporate and pioneered some designs himself.
Architectural Pottery assorted its primary shapes with completely different textures and glazes. Pictured right here within the foreground are designs by firm co-founder John Follis.
(Dan Chavkin)
On the firm’s manufacturing unit, primary varieties had been mass produced by molds. Items may very well be personalized with completely different colours, textures and configurations. Cressey developed a components for liquid clay and experimented with overlapping glazes and new textures. He created a texture referred to as Phoenix by repeatedly ramming the tip of a 2-by-4 into moist clay.
“He had this library of molds, and then he would establish a vocabulary of textures and glazes,” Lauria mentioned. “So at the end of the business, there were 14 textures and about 11 glazes that you could choose from.”
Stroll by the exhibition, and so most of the vessels might be acquainted: an hourglass kind fabricated from two cones fused collectively, textured bowls on easy metallic stands, a big egg standing on its finish — works sourced from greater than 20 lenders. The objects at the moment are extremely prized collectibles that may promote for 1000’s on Etsy or 1stDibs. And sure, there have been, and are, loads of knockoffs. One of many weaknesses of the enterprise was how simply its merchandise had been copied.
“Architectural Pottery: Ceramics for a Modern Landscape” is on view on the American Museum of Ceramic Artwork in Pomona.
(Dan Chavkin)
The exhibition design by Gary Wexler displays the clear, Modernist look of the objects on show. A big show platform in the course of the gallery has an undulating kind and rounded corners. The design is an aesthetic selection, echoing the biomorphic shapes of some Architectural Pottery, but it surely’s additionally sensible, permitting the viewer to get nearer to the displays. Wexler additionally designed the e book, which handsomely balances reproductions of journal advertisements and catalog pages with historic photographs of Architectural Pottery personnel showrooms and workshops, in addition to modern images of the objects in gardens and interiors.
Follis and Goode, the designers who co-founded Architectural Pottery with the Lawrences, bought their curiosity within the firm in 1960. Of the featured designers within the exhibition, just one remains to be alive: Marilyn Kay Austin, who additionally was the corporate’s solely workers designer throughout her time there. Recent from the College of Illinois with a level in industrial design, she moved to California in 1962 searching for work and was launched to Rita Lawrence.
“I’m sure that another place wouldn’t have been that quick to hire a woman,” Austin, now in her mid-80s, mentioned in a telephone interview. “It was a good place to work. I was fortunate.”
The title wall proclaims the exhibition on the American Museum of Ceramic Artwork in Pomona. To the left are Architectural Pottery take a look at items, together with an extended Peanut planter by firm co-founder John Follis.
(Dan Chavkin)
Austin started laying out Architectural Pottery ads and catalogs at a time when the work was cut-and-paste. She later designed sand urns and containers. Sand urns had been a lot in demand in public areas, she mentioned, as a result of so many individuals smoked. As a result of she was not a ceramicist, she drew her designs and sometimes sculpted her prototypes from foam and designers clay. She created the very talked-about Egg planter and was on the firm for 3 years earlier than she was let go. (She landed a far better-paying job at American Commonplace.) Now retired, Austin might be on a panel dialogue at the museum on Jan. 6.
The Lawrences bought their curiosity in Architectural Pottery (which had develop into Group Artec) in 1974, and the corporate shut down after a 1984 hearth at its Manhattan Seaside manufacturing facility. Rita Lawrence died in 1999 at in the past 80, and Max Lawrence lived to 98 earlier than he died in 2010. Immediately, Vessel USA manufactures a few of Architectural Pottery’s authentic designs as new generations of customers uncover the planters, pots and totems that also stand as visible signatures of midcentury modernism.
“Architectural Pottery was originated to make a statement about today’s way of life, not to imitate or adapt the past,” Rita was quoted as saying. “The forms we have introduced have become symbols of their era; the forms we will do in the future will be different, as we perceive new requirements and a new architectural idiom.”
’Architectural Pottery: Ceramics for a Trendy Panorama‘
The place: American Museum of Ceramic Artwork, 399 N. Garey Ave., PomonaWhen: 11 a.m. to 4 p.m. Fridays to SundaysAdmission: $7 to $14Info: (909) 865-3146, amoca.org
