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NEW YORK DAWN™ > Blog > Fashion > Sweden’s H&M Transfer launches coaching assortment co-designed by Zlatan
Sweden’s H&M Transfer launches coaching assortment co-designed by Zlatan
Fashion

Sweden’s H&M Transfer launches coaching assortment co-designed by Zlatan

Last updated: December 4, 2024 1:24 pm
Editorial Board Published December 4, 2024
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H&M Transfer proclaims a performance-driven coaching assortment co-developed by world soccer icon Zlatan Ibrahimovic and the design crew at H&M Transfer. This collaboration blends Zlatan’s unparalleled experience in sports activities with H&M Transfer’s dedication to innovation and elegance, leading to a group that embodies energy, efficiency and style. The Chosen By Zlatan assortment was launched on Tuesday December 3.

H&M Transfer has launched the ‘Chosen by Zlatan’ assortment, co-designed with soccer icon Zlatan Ibrahimović.
The performance-driven coaching put on blends type, consolation, and technicality, that includes breathable DryMove materials.
The gathering consists of each males’s and youngsters’ line, designed for aspiring athletes with consideration to suit and performance.

ZLATAN’S INVOLVEMENT

Throughout a number of design classes with H&M Transfer’s crew, Zlatan exchanged concepts and suggestions on match and performance which has led to a group that mixes technicality and luxury. His consideration to element is mirrored in parts equivalent to the colour scheme (white, off white, petrol, burgundy and black), superior trims, strategically positioned pockets, dynamic match and the distinctive brand the place the phrases Zlatan and Transfer mix graphically collectively. Zlatan’s insights as an expert athlete additionally formed the choice of the high-performance items that function the trademark materials DryMove, recognized for its breathability.

“Collaborating with the H&M Move team has been an amazing journey where I could bring my expertise as a professional athlete to the design table. Together, we have created a training collection that not only performs at the highest level but also looks and feels great,” mentioned Zlatan Ibrahimovic, athlete and H&M Transfer Model Mover.

“I’m proud to share this with my followers and H&M Transfer’s clients who’re as obsessed with coaching as I’m.”

MINI-ZLATAN: NURTURING THE NEXT GENERATION OF ATHLETES

As a unique addition, the Selected by Zlatan collection features a kid’s line tailored for aspiring young athletes. Each item is crafted with the same attention to detail and technical innovation as the men’s collection. From the breathable fabrics to the fit that promotes freedom of movement, every aspect is designed to support young sports enthusiasts, whether it’s on the pitch, in the gym, or during everyday play. At an affordable price point ranging from 14,99€ (~$15.74) to 34,99€ (~$36.74), H&M Move aims to make high-quality activewear accessible for the many. The collection will be available within the boy’s section in the sizes 110/116 (4-6 years) to 170 (14 years+) (girls are welcome too).

“We’re extremely proud to supply our clients the AW/24 Chosen by Zlatan assortment,” said H&M Move’s head of design, Marie Fredros.

“It has been a lot enjoyable to work intently collectively throughout our design classes. Zlatan’s passioned involvement and his eager eye for technical particulars resulted in a performance-driven assortment that we imagine will encourage and empower sports activities fanatics worldwide.”

KEY PIECES

Versatile shorts in multiple lengths for various training needs

High-performance training tights available in full-length and a short version

A selection performance-driven T-shirts and engineered mesh tanks with strategically placed perforation for enhanced ventilation

A track suit in multiple colours designed for optimal recovery pre and post-gym

Padded vest with a V-neck closure made with ThermoMove quality

Essential training accessories like high-length training socks, towels in different sizes and over-sized water bottles

Costs vary from 14,99€ (~$15.74) to 49,99€ (~$52.49). Males’s put on sizes from XS to 3XL

Be aware: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.

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TAGGED:codesignedcollectionlaunchesmoveSwedenstrainingZlatan
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