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Reading: Warner Bros. Discovery strikes new distribution cope with Comcast
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NEW YORK DAWN™ > Blog > Entertainment > Warner Bros. Discovery strikes new distribution cope with Comcast
Warner Bros. Discovery strikes new distribution cope with Comcast
Entertainment

Warner Bros. Discovery strikes new distribution cope with Comcast

Last updated: December 9, 2024 4:18 pm
Editorial Board Published December 9, 2024
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Warner Bros. Discovery has taken steps to strengthen its financial footing with a significant channel distribution deal.

The corporate introduced Monday that it had reached an settlement for cable large Comcast Corp. to proceed carrying Warner Bros. Discovery’s linear cable channels, together with HBO, TNT, HGTV, Meals Community, CNN and Animal Planet. The deal additionally expands Comcast’s capability to supply Warner Bros. Discovery’s streaming companies, Max and Discovery+, within the U.S. to its hundreds of thousands of Xfinity subscribers.

As well as, Comcast’s Sky tv service in Nice Britain and Eire will proceed to hold HBO reveals and Warner Bros. films.

“These broad and multiyear agreements underscore the value and appeal of our linear portfolio for audiences in the U.S.,” Bruce Campbell, Warner Bros. Discovery’s chief income officer, mentioned in a press release asserting the brand new pact. “We are pleased that Xfinity and Sky UK subscribers will continue to enjoy our award-winning and popular content on our networks and across our streaming platforms.”

Since dropping a TV rights public sale for TNT to proceed to hold NBA video games after this season, Warner Bros. Discovery and its high-profile Chief Govt David Zaslav have confronted powerful questions on whether or not the corporate had sufficient clout to take care of its offers with distributors.

Grappling with an enormous debt load, it has been below elevated strain to shore up the distribution charges it receives for its sprawling portfolio of conventional cable channels.

In August, Warner Bros. Discovery took a $9-billion write-down to replicate the diminished worth of its fundamental cable channels. The corporate’s inventory worth swooned and the corporate laid off hundreds of employees.

Theatrical films from Warner Bros. misfired, offering extra incentive for prime executives to prioritize TV distribution to take care of the corporate’s income image.

Comcast and Warner Bros. Discovery didn’t launch monetary phrases of the brand new pact on Monday.

“Through these agreements, we will bring Warner Bros. Discovery’s extensive portfolio to our customers however they want to consume the content across our existing and future linear television and streaming bundles,” Greg Rigdon, Comcast’s president of content material acquisition, mentioned within the assertion.

Along with providing Warner Bros. Discovery’s linear channels, together with HBO, to its Xfinity prospects, Comcast may have expanded rights to supply ad-supported variations of Warner Bros. Discovery’s Max and Discovery+ into its streaming packages.

The businesses mentioned that Warner Bros. Discovery tv and films will proceed to be obtainable to Sky UK and U.S. NOW prospects. At present, Sky has unique rights to HBO however Sky may have competitors when Warner Bros. Discovery rolls out the Max app in these international locations in early 2026.

“This new partnership provides an expanded portfolio of content for our customers who enjoy Warner Bros. Discovery’s popular storytelling. Sky customers will be able to enjoy the Max app, WBD movies and the TV shows currently on Sky channels,” Dana Robust, the group chief government officer of Sky, mentioned within the assertion.

The deal follows the same pact in September between Constitution Communications, one other main TV distributor, and Warner Bros. Discovery. Constitution operates the Spectrum service.

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