Besitos is a bootstrapped on-line gaming and rewards firm centered on the intersection of leisure and monetary empowerment. And at present, the corporate introduced a management transition as the corporate continues to scale its main enterprise choices, KashKick and Besitos Market.
Jeevan Balani has been appointed CEO. Vishal Mahtani, cofounder, is stepping down from the CEO place and can proceed to function chairman of the board. Mike Murzyn has been appointed COO, and Chris Maynard has been appointed chief product officer (CPO).
Besitos’s main choices are KashKick and Besitos Market. KashKick, acknowledged as No. 11 on the Inc. 5000, focuses real-time shopper rewards, providing thousands and thousands of customers seamless entry to money rewards by means of gaming, surveys, and interactive experiences on its no-strings-attached platform.
Jeevan Balani has been appointed CEO of Besitos.
Besitos Market focuses on the $32 billion cellular gaming trade. It brings expertise, data-driven insights, and immersive gameplay collectively to unlock new income streams whereas delivering unparalleled worth to customers.
“When we founded Besitos eight years ago, we hardly imagined the success we’d attain – building a fully bootstrapped company that’s garnered over 3.5 million users that in 2024 earned approximately $20 million, helping them achieve their financial goals and improve their lives. We’ve done this by fostering a strong, inclusive company culture that allows us to continuously innovate and expand into new verticals and markets, ultimately bringing those benefits to even more people,” stated Mahtani, in a press release. “I’m optimistic about this transition as the company continues to scale and excited for Besitos’s future with Jeevan, Mike, and Chris leading the way. Going forward, I’m focused on continuing to enhance the company’s social impact, while continuing to identify opportunities to innovate.”
With over 25 years of govt administration expertise, Balani started his profession at Accenture and McKinsey and Firm, the place he spent a mixed 15 years. Leveraging his administration consulting expertise he has since held advisory roles centered on scaling the event of high-growth startups and VC-backed corporations, together with Outschool and MasterClass. He joined Besitos as Chief of Employees in August 2024.
“I’m honored to take on the role of CEO,” stated Balani, in a press release. “Over the past several months, I’ve witnessed the incredible work of Vish and the full Besitos team to redefine the online rewards space and put more money directly into the hands of consumers and businesses. I’m excited to lead this new chapter with a renewed focus on expanding earnings and rewards opportunities for our users, ensuring we continue to provide them with even greater value.”
Vishal Mahtani is chairman of Besitos.
Previous to his appointment, Murzyn served as the overall supervisor and EVP for Besitos Market. With over 25 years of expertise in advertising and marketing and shopper insights, he brings a deep understanding of the evolving end-user. Murzyn spent 11 years at InboxDollars, which was acquired by Prodege in 2019, the place he final served as Vice President of Programmatic Market Analysis.
All through his 20-year profession, Maynard has centered his profession on driving innovation in promoting expertise and AI-driven personalization. Maynard started his profession as a software program developer, spending the final 11 years at Revcontent, the place he served in a wide range of roles together with Vice President of Merchandise, Senior Vice President of Engineering, and Chief Product Officer. Maynard authored 4 patents within the promoting expertise house throughout his time at Revcontent.
Established in 2017 by trade veterans Mahtani and Jacob Shemesh and headquartered in Tampa, Florida, Besitos is a shopper merchandise firm devoted to rewarding customers for his or her time and a spotlight. Besitos at the moment contains two key merchandise: KashKick and Besitos Market. Leveraging an API and microservices structure, Besitos permits companions to monetize their manufacturers and improve shopper engagement by means of rewards and loyalty applications.
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