M&S has welcomed iconic international manufacturers, Calvin Klein and Tommy Hilfiger to its ‘Brands at M&S’ on-line platform, because it continues to drive model perceptions and broaden its enchantment amongst clients.
The introduction of those newest third-party model companions will see the addition of merchandise for women and men throughout underwear, lingerie, loungewear, and swimwear – together with Calvin Klein’s bestselling Icon Stretch vary and elevated necessities from the Tommy Hilfiger Spring 2025 assortment. Tommy Hilfiger attire types are additionally set to launch later within the yr.
M&S provides Calvin Klein and Tommy Hilfiger to its ‘Manufacturers at M&S’ platform, increasing males’s and girls’s underwear, loungewear, and swimwear.
The transfer helps its market-leading underwear provide and goals to spice up enchantment, particularly amongst males.
Third-party underwear gross sales grew 21 per cent previously yr, with practically two million clients additionally shopping for M&S core ranges.
M&S is the market chief in underwear, promoting a bra each two seconds and with one in 5 males buying their underwear from the retailer. As M&S continues to reshape for development, it’s now utilising its ‘Brands at M&S’ platform to bolster its main underwear provide with a spread of branded types – a market valued at roughly £295m (~$380.11 million) within the UK.
At this time simply 13.5% of core menswear clients store Manufacturers at M&S and the brand new manufacturers are set to spice up the variety of male clients buying on M&S’ platform, while additionally supporting the model companions achieve entry to womenswear clients. The announcement comes as M&S unveiled it’s ‘Make an Understatement’ underwear marketing campaign in February, the primary devoted womenswear and menswear underwear marketing campaign in over ten years.
These newest third-party model companions be part of a curated collection of underwear manufacturers on the ‘Brands at M&S’ platform. Gross sales of third-party underwear at M&S have grown by 21% within the final 12 months, with practically two million manufacturers clients additionally buying the core underwear provide.
Nishi Mahajan, Director of Third-Occasion Manufacturers, Clothes & House at M&S, mentioned: “We’re excited to welcome globally recognised brands Calvin Klein and Tommy Hilfiger to our Brands at M&S platform. We know that male customers hold a high affinity for these beloved brands, and their addition will not only enhance our menswear offer on the platform but also make M&S more relevant more often. We’re confident they will also complement our existing underwear offer for men and women and support us as we continue to broaden our appeal and maintain our leading market share in the category.”
Observe: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
