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Reading: ASOS can face US tariffs fallout as a consequence of improved agility, flexibility
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NEW YORK DAWN™ > Blog > Fashion > ASOS can face US tariffs fallout as a consequence of improved agility, flexibility
ASOS can face US tariffs fallout as a consequence of improved agility, flexibility
Fashion

ASOS can face US tariffs fallout as a consequence of improved agility, flexibility

Last updated: April 24, 2025 2:44 pm
Editorial Board Published April 24, 2025
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British on-line style retailer ASOS posted increased half-year earnings for the 26 weeks to March 2, saying it may deal with the fallout from US tariffs as a consequence of ‘improved agility and flexibility’ of its sourcing and distribution mannequin regardless of going through new upheavals from tariffs and commerce turmoil.

Its half-year adjusted earnings (EBITDA) for the interval was £42.5 million (~$56.57 million). The corporate stated it’s on monitor for annual earnings to hit £130-£150 million (~$173.04-199.7 million).

ASOS posted increased half-year earnings for the 26 weeks to March 2, saying it may deal with the fallout from US tariffs as a consequence of ‘improved agility and suppleness’ of its sourcing and distribution mannequin regardless of going through new upheavals from tariffs and commerce turmoil.
Its half-year adjusted earnings for the interval was $56.57 million.
It stated it’s on monitor for annual earnings to hit $173.04-199.7 million.

The UK is ASOS’s largest market, however america accounts for about 10 per cent of its complete gross sales.

Clients are responding nicely to elevated newness and pace to market as gross margin was up 12 months on 12 months (YoY) within the first half (H1) of fiscal 2024-25 of the corporate, pushed by decrease markdown exercise and better full-price combine, demonstrating power of recent industrial mannequin providing, the corporate stated in its abstract of economic outcomes.

In the UK, complete ASOS Design gross sales rose by 9 per cent YoY in H1. Globally, personal model full-price gross sales returned to YoY development within the first half.

“H1 FY25 is the strongest sign yet that our new commercial model is working. We are driving a significant transformation in profitability, with positive adjusted EBITDA up by c.£60 million YoY. Customers are responding positively to our focus on full-price sales, speed to market, and quality,” Jose Antonio Ramos Calamonte, chief executive officer said.

“These successes have been achieved whilst maintaining strong cost control and improving our inventory health. We look forward to a fantastic pipeline of new products, brands and customer experiences, and remain confident in our ability to deliver sustainable, profitable growth,” he added.

Initiatives within the second half embody launching Topshop.com, ASOS.WORLD loyalty programme, reside procuring options, enhanced search and personalisation, in addition to additional leveraging synthetic intelligence throughout the enterprise.


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TAGGED:agilityASOSdueFacefalloutFlexibilityimprovedtariffs
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