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NEW YORK DAWN™ > Blog > Technology > Progressive Eyewear launches Reebok Good Eyewear
Progressive Eyewear launches Reebok Good Eyewear
Technology

Progressive Eyewear launches Reebok Good Eyewear

Last updated: April 28, 2025 2:39 pm
Editorial Board Published April 28, 2025
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Progressive Eyewear, a developer of sensible eyewear, has launched Reebok Good Eyewear as the newest set of sensible glasses to hit the market.

Progressive Eyewear makes sensible glasses underneath the eyewear underneath the Lucyd, Nautica, Eddie Bauer and Reebok manufacturers, and at the moment the Reebok Good Eyewear is offered worldwide on Lucyd.co.

Expanded availability is predicted later this quarter on Reebok.com and choose on-line and conventional retailers.

The worldwide sensible glasses market is projected to succeed in roughly $13 billion worldwide by 2030. Progressive Eyewear believes Reebok Powered by Lucyd sensible eyewear positions itself on the forefrontof this quickly accelerating transition from conventional eyewear to sensible, linked, voice-poweredsolutions.

Reebok sensible eyewear options customized high-fidelity audio system, highly effective amplifiers, and equalizers particularly tuned for out of doors actions and sports activities environments, ship distinctive audio readability whereas sustaining environmental consciousness—a vital security characteristic for athletes and concrete pedestrians.

“We believe this launch represents a watershed moment for the entire smart eyewear category,” saidHarrison Gross, CEO of Progressive Eyewear, in a press release. “We’re pioneering the smart sport eyewear segment with AI-integrated eyewear that enhances athletic performance, while fulfilling our longstanding mission to deliver smart upgrades to every major type of eyewear: sunglasses, optical, sport, and safety.”

The glasses characteristic hi-fi audio with out isolation; voice controls; AI-powered noise canceling mics; tuning for audio; a high-grip rubber bridge and earpieces; one-touch Siri (iOS) or AI assistant (Android); polarized safety, magnetic charging; a light-weight weight; Bluetooth 5.3 with a 100-feet vary; and eight hours of playback and 100 hours of standby on battery. It’s fairly just like the aptitude of the Ray-ban Meta Glasses that hit the market early, however with

International distribution technique

Micah Richards exhibits off the Reebok sensible glasses.

Progressive Eyewear has a worldwide distribution technique starting with MTB Mexico, a premier technologydistributor throughout Latin America.

“We are extremely proud to partner with Innovative Eyewear to bring Reebok Smart Eyewear to the Latin American market,” stated Mauricio Avelar, Director Normal at MTB Mexico, in a press release. “This innovative product perfectly complements our portfolio and meets growing consumer demand for smart, lifestyle-integrated technology across our distribution network, including major retailers in Mexico.”

The product’s cross-category enchantment has generated vital curiosity from each sporting items retailers and shopper electronics chains, reflecting its distinctive place on the intersection of style, expertise, and athletic efficiency. This versatility positions Reebok Good Eyewear for achievement throughout various retailenvironments, from premium optical outlets to high-end electronics shops.

This partnership marks the primary in a sequence of deliberate collaborations with main distributors worldwide. Micah Richards, former Manchester Metropolis soccer star and Olympic athlete turned sports activities analyst, is a brandambassador for Lucyd and is featured prominently in launch images and promotional supplies for the Reebok sensible eyewear line.

“In my career, both on the pitch and now as a broadcaster, I’ve always prioritized performance and style,” stated Richards, in a press release. “What impressed me most about Reebok Smart Eyewear isn’t just how good they look—it’s that I can stay connected without losing awareness of what’s happening around me. Whether I’m cycling through the city, hitting the gym, or calling a match, these glasses keep me in tune with both my surroundings and my digital life in a way that traditional headphones never could.”

Progressive Eyewear is a developer of ChatGPT enabled sensible eyewear, underneath the Lucyd, Nautica, Eddie Bauer and Reebok manufacturers. Its Bluetooth audio glasses permit customers to remain safely and ergonomically linked to their digital lives and are supplied in a whole bunch of body and lens combos to fulfill the wants of the optical market.

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