Netflix unveiled its new TV expertise that options generative AI search, AI-based suggestions and an enhanced design.
In a press briefing, Chief Product Officer Eunice Kim and Chief Expertise Officer Elizabeth Stone pulled again the curtain on Netflix’s new TV expertise — a less complicated, simpler, and extra intuitive design — to assist our members simply discover one thing nice to look at.
“The new Netflix TV experience is still the one you know and love — just better,” mentioned Kim, in a press release.
Additionally highlighted have been the numerous technological improvements Netflix has pioneered over time — from Open Join, our industry-leading content material supply community, to our best-in-class customized suggestions.
Netflix is bringing AI into its search.
Stone mentioned in a press release, “One of the reasons I joined (and why I stay) is because this company has always had a unique ability to marry incredible tech with incredible entertainment. That’s our superpower. Obviously, everything starts with great shows and movies that people love. But if you think about all of the areas where Netflix has a big advantage — our reach, our recommendations, our fandom — tech enables all those things.”
Within the coming weeks and months, Netflix members internationally will get to expertise the up to date TV homepage for themselves.
Kim defined, “When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members’ needs, and capable of elevating the most thrilling moments on Netflix.”
New options
Netflix is getting an enhanced design and AI options.
Uncover Your Subsequent Nice Watch Extra Simply: We’re placing all the knowledge it’s good to make an knowledgeable selection about what to look at entrance and middle. That manner you may higher give attention to what makes every title related for you, with callouts like “Emmy Award Winner” or “No. 1 in TV Shows.”
Extra Seen Shortcuts: Till now, shortcuts to Search and My Listing have been considerably hidden on the left-hand facet. We’re shifting them to the highest of the web page the place they’re extra noticeable and simpler to entry.Higher Realtime Suggestions: We’re making the suggestions on the homepage extra attentive to your moods and pursuits within the second.
Elevated Design: The brand new homepage has a clear and fashionable design that higher displays the elevated expertise you’ve come to anticipate on Netflix.
The cell expertise can also be getting some new options:
A New Method to Search: We’re additionally exploring methods to deliver Generative AI to our members’ discovery expertise, beginning with a search characteristic on iOS that may be a small opt-in beta. It will permit members to seek for reveals and films utilizing pure, conversational phrases like “I want something funny and upbeat.”
A New Method to Uncover: Within the coming weeks, we’ll be testing a vertical feed crammed with clips of Netflix reveals and films to make discovery simple and enjoyable. You’ll be capable of faucet to look at the entire present or film instantly, add it to My Listing, or share with associates.
Stone wrapped up the presentation by saing, “What’s most exciting to me is how our new TV experience gives us the ability to evolve and innovate more easily going forward. That’s how we’re going to make the Netflix people know even better. And it’s how we’ll continue to connect them with even more shows, movies and games they’ll love.”
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