This Spring-Summer season 2025, Weekday formally transforms right into a inventive multi-space vacation spot – welcoming Monki underneath its roof alongside Low cost Monday, unique drops, second hand, and extra. Collectively, these culture-driven manufacturers will proceed to evolve with the now and embrace the numerous true expressions of youth – all day, day by day.
Weekday launches a inventive multi-space for Spring-Summer season 2025, uniting Weekday, Monki, Low cost Monday, second-hand vogue, and unique drops underneath one roof.
Celebrating youth tradition and self-expression, the marketing campaign ‘EVERYTHING NOW’ highlights creativity, id, and elegance.
First shops open in Stockholm, with extra cities to observe in 2025.
The launch marketing campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED”, marks the start of Weekday’s new chapter, showcasing that every part it’s good to categorical your self is correct right here. Being a celebration of youth tradition in movement, the marketing campaign spotlights those that reside life to the fullest and see day by day as a canvas, stage or second to precise who they’re. Weekday is their platform for switching moods, attempting on new identities, enjoying with aesthetics and feeling completely free. However what you put on is only the start, apart from garments and kinds, Weekday additionally brings inventive vitality to life.
It is a house the place particular person expressions unfold, and join, fueled by the boldness that right now has no guidelines – solely prospects. Nothing is left unexpressed.
Faces of right now, icons of tomorrow
Fronting the marketing campaign are the multi-talented Weekday muses: Raya Martigny, Jolagreen23, Lennon Gallagher, Rose Grey and Tess McMillan. Every of them blends Weekday, Monki and Low cost Monday into their very own model language, intensifying the varied expressions of all three manufacturers. As artists, creators and cultural voices, they mirror a technology that by no means stops experimenting with model and self-expression, all the time in pursuit of what could possibly be.
Capturing this vitality is photographer and director Richie Talboy, whose cinematic lens attracts viewers right into a layered, dynamic world the place each body tells a narrative inside a narrative.
The brand new Weekday exists to encourage a technology that’s by no means static – and we’re right here to provide them the house, the manufacturers, and the boldness to precise who they need to be right now. And to discover each model of who they could change into tomorrow.
Kim Holm, Managing Director at Weekday
Welcome to Weekday
With the launch of the Weekday inventive multi-space, we introduce a curated world the place tradition, model and avenue vogue come collectively. This house brings collectively our manufacturers – Weekday, Monki and Low cost Monday – together with second-hand vogue, unique drops and extra, all underneath one roof. Every model retains its personal distinct id whereas creating synergies for the inventive technology. Nevertheless it doesn’t cease on-line.
Our first multi-brand retailer is already open in Stockholm (Götgatan), with Hamburg (Mönckebergstrasse), Vienna (Mariahilfer Strasse), Paris (Rue de Rivoli) and Aarhus (Guldsmedgade) set to observe in 2025. These are the primary steps in increasing the expertise into bodily areas, with extra to return.
The brand new Weekday invitations our neighborhood to discover who they’re right now, with the liberty to evolve day-to-day, week by week, season by season. A shared house for extra selection, extra creativity, extra neighborhood.
WEEKDAY is a inventive multi-space that includes Weekday, Low cost Monday, Monki, unique drops, second hand and extra. A mixture of culture-inspired manufacturers that evolve with the now and embrace the numerous true expressions of youth. WEEKDAY is greater than vogue — it’s a platform for moods, moments, and tradition in movement. Based in 2002, WEEKDAY presents a continually evolving expertise with shops throughout 16 international locations and delivery to 82 markets worldwide — connecting the following technology to model, tradition, and creativity.
Word: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.
