For summer season 2025, H&M goes on a deeply private and inventive journey with Mia Regan to co-design a wardrobe for holidays and enjoyable occasions. The British mannequin and content material creator approaches vogue, magnificence, music and nature in a singular method, and introduced the whole lot from her personal hand-drawn illustrations to instinctive fashion to designing the capsule assortment. The H&M and Mia Regan co-creation shall be obtainable at hm.com from July seventeenth.
“I’ve built my dream summer wardrobe for the H&M customer, drawing inspiration from my travels to bohemian Ibiza, dancing at British festivals, retro movies, and sun-soaked European holidays with friends. Some of the illustrations in this collection come directly from my own film photos – those that have followed me for a while know that I love photography!” says Mia Regan.
H&M and Mia Regan launch a summer season 2025 assortment on July 17, impressed by her travels, festivals, and images.
That includes attire, cargo capris, knit units, and equipment in sunny yellows, earthy tones, and silver, the road blends boho allure with utilitarian particulars.
Private touches like Mia’s hand-drawn illustrations add a singular, artistic edge.
A longtime buddy and collaborator, Mia’s assortment with H&M got here naturally. She was concerned at each step of the design course of, from first ideas to ultimate fittings, sharing moodboards, silhouette concepts, design particulars and color palettes alongside the way in which. With illustrations based mostly on her journeys all over the world, these private touches not solely spotlight Mia’s creativity, but additionally make the collaboration really feel extra particular.
The gathering features a vary of slip attire, knit separates, cargo trousers, capris, shorts, skirts, swimwear and tops with slouchy baggage, a rope belt and printed scarves in a color palette of sunny yellow, earthy tones and silver. There are uneven shapes and utilitarian references with playful detailing that replicate Mia’s favorite wardrobe items, but additionally come along with objective. Key items embrace a yellow bias-cut slip costume with a crisscross again, a silver lurex knitted set of twisted high and skirt with uneven hems and tie-up closures, a pair of capris with uneven cargo pockets and utilitarian particulars, and a taupe sleeves maxi-dress with tie-up sides and an illustrated star on the entrance.
“Mia’s style is eclectic – she has a great eye for details and very instinctive way of mixing different elements. She wanted an ease in the collection that reflected her own style, which is unpretentious, fun and full of positive energy. It was so inspiring to see how this good friend of the brand explored her creativity through the whole design process,” says Ann-Sofie Johansson, artistic advisor and head of design womenswear at H&M.
“Working closely with H&M’s hugely talented design team has been an incredible experience. When they approached me about designing this collection, I was beyond excited and flattered. It’s been an amazing opportunity to bring my vision to life and create something I hope people will love,” says Mia Regan.
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