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Reading: Swedish model H&M Transfer launches SoftMove pilates assortment for summer season
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NEW YORK DAWN™ > Blog > Fashion > Swedish model H&M Transfer launches SoftMove pilates assortment for summer season
Swedish model H&M Transfer launches SoftMove pilates assortment for summer season
Fashion

Swedish model H&M Transfer launches SoftMove pilates assortment for summer season

Last updated: July 16, 2025 1:42 pm
Editorial Board Published July 16, 2025
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H&M Transfer unveils its newest Pilates assortment that includes clean-lined, female units and equipment. Designed for sculpting and firming practices, it affords mild help to domesticate energy, resilience, and a radiant glow — nonetheless you progress. Accessible globally in chosen shops and at hm.com from 17 July 2025.

The summer season of 2025 is all about sluggish, intentional exercises that promote a profound sense of well-being, leaving you feeling sculpted, toned, and energised. That is mirrored in H&M Transfer’s newest Pilates drop: a breath of calm confidence, created for optimum consolation and freedom of motion — on and off the mat — throughout excessive summer season.

“I love the idea of bringing your studio practice outdoors in the summer. This collection, crafted with refined simplicity, is made with our softest and lightest performance materials so you can stay cool even on the warmest days. We’ve also included training essentials, such as an insulated water bottle and ankle weights, that are easy to throw in our new mesh bag and go,” says Marie Fredros, Head of Design at H&M Transfer.

H&M Transfer’s newest Pilates assortment, launching globally on July 17, 2025, options female, sculpted units in gentle, breathable SoftMove materials.
Designed for consolation and freedom, it contains bras, shorts, flared leggings, and equipment in black, white, clay, and pistachio.
Swish scallop particulars and versatile items help conscious motion out and in of the studio.

Swish curves harking back to a scallop shell’s edge grace the trims of a SoftMove bra in deep black, completely paired with matching hotpants or flared leggings. The scallop-edge design additionally reappears on a yoga mat, giving the studio staple an suave contact. One other standout piece is the twisted coaching bra in supple SoftMove cloth, created to make a simple assertion by itself or layer below the brand new knot prime or T-shirt.

The gathering additionally introduces versatile units of SoftMove bras and biking shorts in a palette of timeless black, clear white, grounding clay, and a vibrant trace of pistachio. These will be seamlessly combined and matched for a personalised look. The brand new pistachio hue can also be featured on a spaghetti-strap playsuit, combining easy stylish with on a regular basis ease.

Be aware: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.

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TAGGED:brandcollectionlaunchesmovepilatesSoftMovesummerSwedish
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