On October 16, H&M will launch its newest collaboration with the celebrated Mexican clothier Lorena Saravia. The gathering showcases the designer’s signature sensibility, characterised by an empowering, up to date spirit and a deep connection to her heritage. Out there in choose shops and on-line at hm.com on October 16, 2025.
“When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman. Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered,” says Lorena Saravia.
Explored by the lens of her private and cultural heritage, Lorena Saravia crafts a extremely versatile wardrobe, together with a few of her most covetable signature types. The 29-piece assortment balances the energy of structured silhouettes, comparable to Lorena’s best-selling denim jacket and denim chaps, with sensual night types, together with draped blouses and backless robes. City and versatile, an simple tribute to Mexico performs out within the workwear materials, craft-like particulars, and cowboy boots – to not point out a color palette awash in poetic desert hues.
H&M will launch a 29-piece collaboration with Mexican designer Lorena Saravia on October 16, 2025.
Impressed by her heritage and fashionable femininity, the gathering blends structured denim and sensual eveningwear with desert hues, cowboy boots, and craft-like particulars.
Equipment draw from household heirlooms, creating a flexible, empowering wardrobe that honours Mexico’s tradition with up to date magnificence.
“What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original, and truly her own. Overall, there is a beautiful connection to the land, blended with contemporary elegance,” says Ann-Sofie Johansson, artistic advisor at H&M.
Equipment layer the gathering with tales and character. Lorena’s grandmother’s lion earrings served because the mannequin for the earrings and buttons, whereas the brown suede cowboy boots, broad-brimmed hat and ornamental belt add unmistakable aptitude.
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