Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), right this moment introduced a multi-year partnership naming the model as an Official Style Accomplice of the Dallas Cowboys and the Dallas Cowboys Cheerleaders. This partnership is the primary of its form between Abercrombie and a Nationwide Soccer League workforce. This industry-first transfer comes on the heels of the NFL naming Abercrombie an Official Style Accomplice, a primary for the league.
This new partnership builds on the success of Abercrombie’s NFL product assortment that includes the Dallas Cowboys, at the moment out there for males, ladies, kids and pets. As an Official Style Accomplice, Abercrombie will supply its licensed Cowboys assortment on the market at choose Cowboys pro-shops and have a outstanding presence at each AT&T Stadium & The Star. Moreover, the retail model may have a presence at workforce occasions together with residence video games, the Cowboys Membership and Dallas Cowboys Ladies’s Affiliation occasions.
“Our partnership with the Dallas Cowboys allows us to connect fashion and football in a way that extends well beyond game day,” mentioned Carey Collins Krug, Abercrombie & Fitch Co.’s Chief Advertising and marketing Officer. “We are bringing our approach to style into the Cowboys’ world, from the players to the larger fan community. This isn’t just about team merch, it is about creating fashion that reflects the full lifestyle of today’s fan.”
Abercrombie & Fitch has entered a multi-year partnership with the Dallas Cowboys and Dallas Cowboys Cheerleaders, changing into their Official Style Accomplice in an NFL first.
The deal expands Abercrombie’s licensed Cowboys assortment to pick pro-shops, occasions, and stadium activations.
Gamers like CeeDee Lamb will function in its “Style Concierge” programme, mixing vogue and soccer for followers.
Abercrombie has additionally teamed up with Dallas Cowboys huge receiver, CeeDee Lamb and tight finish Jake Ferguson to be early individuals within the model’s “Style Concierge” program, which gives choose NFL gamers with entry to Abercrombie stylists for off-the-field appears. Lamb’s personal player-designed attire will debut later this season in choose Abercrombie shops and on abercrombie.com, bringing athlete-led vogue on to followers.
“The NFL and fashion are more aligned than ever, which makes this partnership with Abercrombie an impactful step forward,” mentioned Dallas Cowboys Chief Model Officer and Co-Proprietor Charlotte Jones. “Together, we’re taking the intersection of the Cowboys brand, lifestyle and apparel even further, embedding our unique energy and spirit with Abercrombie’s signature style in a crave-worthy way that delivers what our fans want.”
Abercrombie’s NFL assortment that includes the Dallas Cowboys is accessible at Abercrombie.com and in choose shops.
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