Van de Velde, a number one Belgian lingerie firm, has reported a comparable turnover of €205.8 million (~$214.34 million) within the second half of fiscal 2024 (H2 FY24), registering a decline of three per cent in comparison with the identical interval final yr.
In 2024, the corporate continued to develop its D2C section, leading to an 11.3 per improve in gross sales in comparison with final yr, totalling €53.1 million (~$55.29 million). This development was primarily pushed by digital channels. By means of focused advertising activation, the corporate’s manufacturers proceed to win customers. As well as, it continued to roll out digital technique to new markets and platforms. In doing so, it’s offsetting the transition of bodily retail shops. It continues to help the impartial retail companion to keep up its sturdy market place, the corporate mentioned in a press launch.
Van de Velde has reported a 3 per cent decline in H2 FY24 turnover, totaling €205.8 million (~$214.34 million).
Nevertheless, its D2C section grew by 11.3 per cent, pushed by digital channels.
B2B gross sales dropped by 7.1 per cent, with a gradual enchancment within the second half.
CEO Karel Verlinde highlighted the corporate’s sturdy money place and confidence in 2025.
In H2 FY24, B2B gross sales have been €152.6 million (~$158.91 million) down by 7.1 per cent from final yr. Within the first half of the yr, gross sales have been negatively impacted by a major decline in swim gross sales, whereas the second half of the yr noticed a gradual enchancment. This stabilisation was partly pushed by a focused technique to strengthen the supply of manufacturers in a managed means in bigger metropolis centres, by means of collaborations with premium department shops.
“The development of the D2C segment and the transition within the B2B segment played a key role for Van de Velde in 2024. Together with strong working capital control this results again in a strong cash position, allowing us to continue investing in our brands and customer service in 2025,” mentioned CEO Karel Verlinde.
Regardless of present market circumstances, the corporate seems to be ahead to 2025 with confidence. The sturdy market place of its Primadonna and Marie Jo manufacturers within the Benelux and Germany, mixed with a rising bodily and digital presence, kind a strong basis for the long run. The launch of Sarda in September 2024 is gaining momentum.
