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NEW YORK DAWN™ > Blog > Health > Bilingual marketing campaign targets silent killer in Latino communities
Bilingual marketing campaign targets silent killer in Latino communities
Health

Bilingual marketing campaign targets silent killer in Latino communities

Last updated: September 16, 2025 2:17 pm
Editorial Board Published September 16, 2025
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Credit score: Pavel Danilyuk from Pexels

Erika Perez was recognized with hypertension throughout her third being pregnant. Ten days after giving beginning to her youngster, she suffered a coronary heart assault. Years later, she had a stroke. Perez’s story is a robust reminder of the well being dangers that include hypertension, also called hypertension.

Greater than half of Latino males and a few third of Latino ladies 20 years and older endure from hypertension. Hypertension is a number one explanation for coronary heart illness, stroke and kidney illness.

Latino adults have decrease charges of hypertension consciousness, remedy and management charges in comparison with their white counterparts. Language and cultural obstacles, in addition to systemic obstacles, together with lack of entry to medical insurance, forestall entry to high quality main look after diagnosing, monitoring and treating hypertension. In 2022, hypertension triggered the deaths of 5,132 U.S. Hispanic males and 4,694 Hispanic ladies.

In honor of Hispanic Heritage Month, the American Coronary heart Affiliation, a relentless power altering the way forward for well being for everybody all over the place, is elevating consciousness via its bilingual “Love your heart. Lower the pressure.” marketing campaign, supported by Windfall. That includes the tales of actual individuals dwelling with hypertension, together with Perez, the multimedia consciousness marketing campaign goals to encourage individuals to know their numbers and work with well being care professionals to handle their blood strain successfully.

“It was always easier for me to take care of others than to take care of myself,” stated Perez, a spouse, mom and grandmother who runs three eating places along with her husband. “Now I’m managing my high blood pressure, enjoying more quiet moments and putting my health first because I want to be here for my family.”

Monica Ferguson, MD, an inner drugs doctor with Windfall, says managing hypertension is feasible, and it begins with small steps. “Losing weight if you are overweight can help. Reducing your sodium intake, following a plant-based diet and exercising regularly are all things that can help lower blood pressure. For many people, those things may not be enough, and medication may be required to get high blood pressure under control,” she stated.

A heart-healthy life-style can scale back hypertension

Based on the American Coronary heart Affiliation and American School of Cardiology, a standard blood strain for adults is a systolic (high quantity) measurement of lower than 120 mmHg and a diastolic (backside quantity) studying below 80 mmHg.

These with larger blood strain are suggested to speak to their well being care skilled about tips on how to decrease their numbers.

A few of the steps that may forestall or enhance blood strain are:

Consuming a well-balanced weight-reduction plan. The American Coronary heart Affiliation recommends a wholesome consuming sample that emphasizes greens, fruits and entire grains. It consists of plant-based proteins (comparable to beans, peas and lentils), fish, skinless poultry, nontropical vegetable oils, and nuts and seeds. Restrict your consumption of sodium, sweets, sugar-sweetened drinks, purple meat and processed meats.
Limiting alcohol. Ingesting an excessive amount of alcohol can elevate blood strain. The American Coronary heart Affiliation recommends not more than two drinks per day for males and one drink per day for ladies for individuals who select to drink alcohol.
Having fun with common bodily exercise. Bodily exercise not solely will help management hypertension. It may well additionally assist handle their weight, strengthen their coronary heart and decrease stress ranges.
Managing stress. Stress can contribute to hypertension threat components comparable to poor weight-reduction plan and consuming an excessive amount of alcohol. Wholesome habits comparable to exercising usually and getting sufficient sleep will help scale back stress.
Reaching and sustaining a wholesome weight. Being obese places additional pressure on the guts and will increase the danger of hypertension.
Quitting smoking. Or do not begin. Smoking and publicity to secondhand smoke improve the danger of plaque buildup contained in the arteries, referred to as atherosclerosis. Hypertension is thought to hurry up this course of. Blood strain will increase within the quick time period each time one smokes.
Taking drugs correctly. Medicine is typically wanted to deal with hypertension. It is vital for individuals to observe their remedy plan. Speaking with well being care professionals will help handle fears or considerations about taking remedy.

Be taught extra about hypertension at coronary heart.org/bp.

Supplied by
American Coronary heart Affiliation

Quotation:
Bilingual marketing campaign targets silent killer in Latino communities (2025, September 16)
retrieved 16 September 2025
from https://medicalxpress.com/information/2025-09-bilingual-campaign-silent-killer-latino.html

This doc is topic to copyright. Aside from any truthful dealing for the aim of personal research or analysis, no
half could also be reproduced with out the written permission. The content material is offered for info functions solely.

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