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Reading: Café con reggaetón: Contained in the Latin espresso store day occasion craze
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NEW YORK DAWN™ > Blog > Entertainment > Café con reggaetón: Contained in the Latin espresso store day occasion craze
Café con reggaetón: Contained in the Latin espresso store day occasion craze
Entertainment

Café con reggaetón: Contained in the Latin espresso store day occasion craze

Last updated: September 25, 2025 2:55 pm
Editorial Board Published September 25, 2025
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It was simply after midday on a Sunday in Los Angeles, and inside Oaxacan restaurant Guelaguetza a crowd of practically 50 individuals had been dancing to El Alfa’s “4K,” coffees in hand, below an outside cover draped with colourful papel picado. They crouched right down to perrear of their good friend teams and swayed their palms to the Caribbean rhythms. As individuals continued to trickle in, the DJ continued to spin important reggaetón and dembow songs corresponding to “Pa’ Que Retozen,” “Rompe,” “De Carolina,” “NuevaYol,” “Tu Sicaria” and extra.

On the entrance of the house was Allie Ramirez, a.okay.a. Allierockk: DJ and host of a day occasion referred to as “Café con Allie,” which takes place two Sundays monthly. There, dozens of individuals collect to start out their day by sipping espresso whereas dancing to reggaeton and hip-hop.

“There’s so much going on in the world that I want to create a safe space where we can have fun and obviously not forget about everything, but just be here, be present and have a good time,” Ramirez stated. “I just want everyone to leave feeling good.”

John Loza has a toast with associates.

(Jill Connelly / For De Los)

Café con Allie is certainly one of many espresso store day events which have emerged this summer season to help native espresso retailers, give individuals a enjoyable method to begin their day and supply a sober expertise for contributors. Related occasions have additionally taken place throughout California, New York, Arizona, Florida and extra. These occasions sometimes occur within the morning or afternoon, contain a DJ, dancing and many espresso.

Ramirez stated that Café con Allie initially began final April at La Chula Cafe in Pasadena, however as common attendance swelled past the house’s capability, she needed to transfer the occasion to Guelaguetza, a family-owned restaurant in Koreatown. She stated that the occasion has fostered group amongst many individuals who frequently attend — though some individuals might come alone, they’re sure to search out associates inside the crowd.

Along with giving individuals a enjoyable method to begin their day, Ramirez stated that she was motivated to start out Café con Allie as a result of she wished individuals to really feel snug dancing whereas being sober, as she herself doesn’t drink a lot. Whereas alcohol was an choice on the occasion, most individuals opted for a curated menu of espresso with selfmade horchata, churro or matcha flavors by La Chula Café.

“A lot of people are yearning for community, and I want to provide a community where it’s like, ‘Hey, you don’t really need alcohol,’” Ramirez stated. “We wanted to create a sober experience and let them know you could still have fun and you can still make friends.”

Left to right: Monica Robertson, David Chavez and Crystal Nunez dance and drink coffee at Café con Allie.

Left to proper: Monica Robertson, David Chavez and Crystal Nunez dance and drink espresso at Café con Allie.

(Jill Connelly / For De Los)

Cindy Alvarado, who owns La Chula Cafe along with her household, stated that the events have helped her espresso enterprise develop. She additionally stated the occasions inspire and uplift the Latino group by bringing individuals collectively by way of widespread experiences, like having fun with a cafecito with their elders and dancing to vibrant music.

“It’s on a Sunday so you start off your week a little bit more motivated, having a little bit more fun, especially because people get caffeinated, it’s like a burst of energy without having any alcohol,” Alvarado stated.

Sarah Bustillo and Rebecca Ballesteros, who attended the newest Café con Allie collectively, discovered the occasion when trying to find reggaetón dance events — extra particularly, to have a good time the final day of summer season. They each stated they felt able to tackle the Monday after.

“I’d be hella awake if I went to work after this,” Ballesteros stated. “I’d be like, ‘I already danced my heart out and had some coffee. Let’s start the day!’”

Evelyn Navarro came upon about Café con Allie as a result of she and her sister are espresso connoisseurs. Ramirez additionally occurs to be certainly one of her sister’s favourite DJs, so she felt like there was no higher method to merge their two pursuits. The most recent Café con Allie was her third time attending; Navarro stated she retains coming again as a result of she likes Allie’s pleasant and welcoming vibe, in addition to the scrumptious espresso.

Navarro additionally stated she feels this occasion is uplifting Latino tradition — particularly throughout a time when, particularly right here in Los Angeles, masked ICE brokers are threatening our communities with arrests.

Daisy Nunez is served a latte courtesy of La Chula Café.

Daisy Nunez is served a latte courtesy of La Chula Café.

(Jill Connelly / For De Los)

“We have a lot of stuff happening in the courts,” Navarro stated. “This creates a safe space for everyone to come together, and not forget about what’s happening, but get away from it and just enjoy each other’s company with coffee. Dancing, music and food [are] universal languages.”

As “La Botella” performed, Ramirez inspired everybody to boost their coffees. By the tip, members of the viewers fashioned a circle and danced round Ramirez because the Café con Allie concluded. Some individuals left figuring out they might be again on the subsequent one.

“Some people go to church on Sundays, other people come to dance and have coffee here with us,” Ramirez added. “I think how it uplifts Latino culture in general is that if people look at us, they see us, and they are inspired.”

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