Canada Goose unveils the second seasonal capsule from Inventive Director Haider Ackermann. Designed below the model’s heritage label, Snow Goose, the capsule launches with a worldwide marketing campaign shot by Willy Vanderperre, for the second season, and options mannequin Lara Stone, alongside a dynamic solid of multidisciplinary expertise.
As evident all through the marketing campaign, Ackermann reimagines the efficiency legacy of Canada Goose with a contemporary, boundary-pushing spirit. Codes of utility, motion, and self-expression are reinterpreted by pinnacle outerwear archetypes, body-conscious silhouettes and second pores and skin suits. The creation of every piece symbolizes a bridge to nature — not a barrier.
Canada Goose launches the second Snow Goose capsule by Haider Ackermann, mixing heritage with trendy model.
The SS25 assortment provides light-weight outerwear, together with parkas, shorts, and joggers, in hues like Arctic Mist and Violet Eclipse.
Shot by Willy Vanderperre, the worldwide marketing campaign stars Lara Stone, celebrating freedom, nature, and self-expression.
“I wanted to peel away the layers with this campaign — of clothing, of convention, of expectation – to resist the predictable.
It’s a quiet rebellion.
The images are just a little disorienting; to make people pause and question their perceptions of what a collection for Canada Goose could look like, how it could be styled and photographed.
We’re playing with beauty, with freedom,” says Ackermann.
Pulling from the almost seventy-year archive of Canada Goose, iconic items have been reimagined for Snow Goose in additional breathable varieties. Designed to endure summer season’s parts, nylon shorts, ultra-light rain jackets, ethereal cotton parkas and light-weight utility pants cement the model’s model authority in hotter months.
Key hues within the assortment, together with icy blue Arctic Mist and Violet Eclipse purple, supply distinction in opposition to earthy khaki and beige tones. A collection of graphic parts juxtapose motion with stillness: Can You Hear the Birds?, Embrace the Silence, and Discover Me The place the Wildflowers Are, and replicate Ackermann’s pursuit of serenity in nature and journey.
Assortment highlights embody:
The Valor Parka: an uninsulated, workwear-inspired iteration of the FW24 Rider Parka with utilitarian pocketing, now tailored for hotter climate The Edge Pant: impressed by Ackermann’s most-loved pants, the Edge pant is a designed in light-weight cotton, with loads of outsized pockets The Daybreak Crew: a tender, premium-cotton crewneck made for layering, that includes graphic parts to encourage internal peace amid outward efficiency The Zephyr Jacket: a performance-driven, three-layer technical windbreaker that includes vented underarms for enhanced breathability The Tempest Brief: a barely-there base for free-flowing motion The Rigel Jogger: a necessary to Ackermann’s private wardrobe and Snow Goose’s DNA
The worldwide marketing campaign starring Lara Stone options an eclectic solid matched to huge desert landscapes. Assertion items mix hanging coloration and daring modernity in an evocative presentation, bringing the human physique nearer to the pure world in a means that Canada Goose has by no means been seen earlier than.
As a precursor to the launch, Ackermann unveiled the capsule with a three-day desert expedition for his shut pals. Traversing by Utah’s untamed panorama, friends had been dressed head-to-toe within the Spring / Summer season 2025 Snow Goose assortment as they explored the area’s most awe-inspiring landscapes.
The Spring / Summer season 2025 Snow Goose by Canada Goose assortment is offered from Thursday, June 12 on canadagoose.com and globally in choose Canada Goose shops from Thursday, June 19. Further drops will proceed all through the summer season.
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