by I. Edwards
The U.S. Facilities for Illness Management and Prevention (CDC) will cease airing its “Tips From Former Smokers” advertisements on the finish of September, ending a 13-year marketing campaign that helped thousands and thousands of Individuals give up smoking.
Launched in 2012, the marketing campaign featured actual individuals sharing the devastating well being results of smoking—and pointed viewers to free assets just like the 800-QUIT-NOW helpline.
One success story is Leslie Allison-Seei, who give up smoking after greater than 40 years. In 2014, she started coughing up blood and was rushed to the hospital, the place her physician urged her to cease instantly.
Analysis exhibits the marketing campaign led to thousands and thousands of makes an attempt to give up smoking and greater than 1 million long-term quits between 2012 and 2023.
It additionally saved billions of {dollars} in well being care prices by stopping smoking-related diseases.
However funding for this system has been reduce as a part of a broader restructuring of the CDC’s continual illness packages. With out new assist, the advertisements—broadly thought-about one of many company’s best public well being instruments—will cease operating when the present contract expires.
Public well being specialists warn that many state quitlines, which depend on CDC funding, might scale back companies or shut altogether. With out the advertisements and the straightforward entry to free teaching and nicotine alternative remedy, specialists worry fewer individuals will get the assistance they want to surrender tobacco.
If you happen to smoke and wish assist to give up, name 800-QUIT-NOW or go to your state quitline. The decision is free and takes lower than 5 minutes.
Extra info:
Study extra in regards to the “Tips From Former Smokers” marketing campaign.
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CDC’s anti-smoking advertisements set to finish after 13 years (2025, August 27)
retrieved 27 August 2025
from https://medicalxpress.com/information/2025-08-cdc-anti-ads-years.html
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