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NEW YORK DAWN™ > Blog > Entertainment > Column: Cruising into the mainstream with a lowrider professor
Column: Cruising into the mainstream with a lowrider professor
Entertainment

Column: Cruising into the mainstream with a lowrider professor

Last updated: February 13, 2025 3:01 am
Editorial Board Published February 13, 2025
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Standing in entrance of about 50 individuals at Cal State Northridge’s Artwork Galleries Saturday afternoon, Denise Sandoval fumbled with the mic hanging round her neck and apologized.

“I’m not as cool as Janet Jackson,” the Chicana and Chicano research professor mentioned. Her curated tour of the present everybody was there to see — a multidisciplinary overview of 15 feminine artists within the lowrider world — was half an hour late. Among the artists hadn’t but proven up.

Nobody cared. The environment was like a well mannered home social gathering. To the group, Sandoval might do no flawed — as a result of she had by no means finished flawed by them.

The museum’s director of exhibitions, Bryan Stevens, praised Sandoval for “add[ing] a unique academic viewpoint that elevates our exhibitions and helps make them approachable to those new to the subject matter.” Sandoval’s repute is such that when the house owners of Lowrider Journal, which shut down in 2019, got here again final 12 months for a one-off version celebrating ladies cruisers and creators, they requested her to function editorial director. The problem, written and photographed and designed solely by mujeres, bought out inside hours.

Folks from all these threads of Sandoval’s profession have been at Cal State Northridge to cheer on their champion. There have been college students and older people, tough-looking males and wispy chipsters. Amongst them was Onni, a Wilmington native who was shocked when Sandoval requested in 2017 to showcase a few of her art work on the Petersen.

Additionally there have been sisters Beca Almanza and Pearl “Quata” Elizarraras, who drove in from Riverside in Elizarraras’ ’65 Impala convertible. The 2 have been on the duvet of the special-edition Lowrider journal together with two different middle-aged ladies, a alternative that Sandoval mentioned she insisted on as a result of it will “flip the script” on the cliché of bikini-clad ladies standing earlier than vehicles like hood adornments.

“Lowriding is in Denise’s sangre,” mentioned Almanza, holding her Yorkie pet, Chevy.

Elizarraras agreed: “It’s never about her when she does her thing. It’s always about us.”

A lowrider cruises by Elysian Park for the Zoot Go well with Riots Cruise in 2022.

(Steve Saldivar / Los Angeles Instances)

Sandoval rapidly discovered her groove after the opening audio flub. She walked the group by all of the art work whereas lecturing in a loud however measured voice on the historical past of girls in lowriding and the challenges they’ve confronted.

“Doing this exhibit was sort of a dream,” she mentioned, to nods and smiles. Her gold-colored hoop earrings, which learn “I [heart] Lowriders,” gleamed below the gallery lights. “With lowriders, you can create the world that you want to see.”

Manny Velazquez seemed on with pleasure. The Pacoima native, an icon within the San Fernando Valley as a muralist and youth interventionist, has identified Sandoval for years.

“When I was going to CSUN [in the 1970s], they saw a brown person like me in the art galleries, they’d suspect me of stealing,” he mentioned. “Now, to walk into the main gallery and see what Denise has done? It’s great — it’s due.”

A number of hours earlier than Sandoval’s presentation, we met for breakfast at a Mexican diner in Mission Hills.

Sandoval’s middle-class Mexican American household “only drove normal cars — mostly Pintos,” she joked whereas choosing at her huevos a la Mexicana. However lowriders have been by no means distant whereas she was rising up in La Puente.

“Every Friday, when I went to school at St. Joseph’s, we’d have to cross Glendora [Avenue] to attend Mass,” mentioned Sandoval, 53. “And when we’d go back to school, we could see guys in their rides at the park next to the school. The nuns would say, ‘Don’t talk to them, don’t look at them,’ but I was just so fascinated by everything — so streamlined, so pressed, so powerful.”

She saved up her allowance whereas attending Bishop Amat Excessive to purchase copies of Lowrider and in addition of Teen Angels, an influential zine that celebrated Chicano tradition. At UC Berkeley within the early Nineteen Nineties, she discovered outdated problems with Lowrider within the college’s archives and was struck by how Chicanas used the letters pages to say themselves in what’s lengthy been regarded as a macho realm.

“Margarita Melville taught me that history shouldn’t just be academic, but in the community,” Sandoval mentioned, referring to the legendary nun-turned-activist-turned-professor. “How art and music and culture are important tools to not just have pride in yourselves but to fuel civil rights.”

Sandoval’s curiosity was additional piqued by how little tutorial literature she might discover on lowriders. And it was sealed for good when she got here throughout a Japanese journal dedicated to the topic at Tower Data.

“I saw all these cats who were dressed like homeboys,” she mentioned, awe nonetheless in her voice 30 years later. “That’s when I knew I had to study all of this.”

Returning to Southern California for her grasp’s at Cal State Northridge and doctorate at Claremont Graduate College, Sandoval finally linked with the Petersen museum, which invited her to curate its first lowrider exhibit in 2000. It broke attendance data. She credit the museum for funding her analysis journeys to lowrider exhibits throughout the nation, which allowed her to develop her concepts of what lowriding was.

“I always stuck into my little zone of L.A., because I didn’t want to go elsewhere as an outsider — ‘Um, hi, I’m here to document your community,’” Sandoval deadpanned. “But all that travel is how I learned that even though there’s all these regions, they share a language of pride and respect.”

When journalists name her for quotes, Sandoval debunks stereotypes which have lengthy adopted lowriders. She particularly pushes again in opposition to the concept that solely cholos drive them — “From the start, there’s been a family and philanthropic aspect to lowriding” — and insists that chroniclers ought to depict ladies as extra than simply proverbial eye sweet. Fortunately, she mentioned, social media has helped.

“Now we have a younger generation that’s asking the older guys how to work on cars, and the older guys are more than happy to [help]. That’s not how it used to be. You have women and young girls saying, ‘I can be a painter, I can work on interiors, I can own my own and do it myself.’ That’s flipping the script, man.”

A woman wearing gold hoop earrings that read "I [Heart] Lowriders."

Denise Sandoval, professor of Chicana and Chicano research at California State College, Northridge, wears lowrider-themed hoop earrings throughout a gallery tour of a present that she curated about ladies in lowriding.

(Myung J. Chun / Los Angeles Instances)

Within the fall, Sandoval plans to go to Japan for the primary time and take a look at the lowriding scene that influenced her profession alternative so way back. She’s additionally serving to the Smithsonian on a forthcoming exhibit about Chicano images.

However there’s a giant venture she nonetheless must sort out: She doesn’t have her personal lowrider.

“I know,” Sandoval admitted with an apologetic head shake. “But I don’t have room for one. I don’t have the time to restore it.”

However a profe can dream.

“It would be great to have a Chevy truck and paint it with all this Chicana history. And then take it to schools to inspire students.”

Sandoval checked out me. “But right now? I just drive a Honda.”

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