DK Firm has entered right into a partnership with the German vogue model IVY OAK and, on the similar time, acquired a majority stake within the firm. That is one more strategic step in DK Firm’s worldwide development technique and marks a strengthened presence within the vital German market.
The corporate can be positioned beneath DK Firm’s subsidiary and workplace in Copenhagen, led by CEO and co-owner Jens Obel, who states:
DK Firm has acquired a majority stake in German vogue model IVY OAK, strengthening its foothold in Germany and the premium vogue phase.
IVY OAK will relocate its HQ to Copenhagen whereas holding its inventive studio in Berlin.
Founder Caroline Gentz stays co-owner and Artistic Director to protect the model’s sustainable, design-led DNA as DK Firm scales its international development technique.
“Founder Caroline Gentz will remain as co-owner and Creative Director and will join the board of directors, where she will ensure continuity in the brand’s vision and values, which is of great importance for the brand’s future growth.”
IVY OAK is thought for its timeless design philosophy, sustainable profile, and robust presence within the European vogue market. As a part of the partnership, IVY OAK’s headquarters will transfer to Copenhagen, and the corporate can be remodeled from IVY OAK GmbH to IVY OAK ApS, whereas the inventive studio will stay in Berlin. This construction creates a direct bridge between Berlin’s inventive vitality and Copenhagen’s worldwide recognition in vogue and sustainability.
“DK Company is proud to announce its second acquisition in Germany – one of Europe’s most important fashion markets. With IVY OAK, we see a perfect match between a strong, design-driven brand and DK Company’s expertise in international marketing and distribution,” says Jens Obel.
“This acquisition supports our strategy of investing in the premium segment, where we already have successful brands such as Gestuz, Wood Wood, InWear, and My Essential Wardrobe. At the same time, we ensure that IVY OAK remains true to its creative and sustainable DNA – with Caroline Gentz as a continuing co-owner and visionary driving force behind the brand.”
The partnership with IVY OAK marks an vital step in DK Firm’s ambition to develop its place in Germany. With IVY OAK’s loyal buyer base, robust model id, and established presence in each B2B and B2C channels, DK Firm strengthens its entry to new market shares.
Caroline Gentz provides: “This partnership brings IVY OAK the necessary capacity and scale to grow internationally – without compromising our values. I look forward to dedicating all my energy to creative development and ensuring that the brand continues to evolve with a strong design focus and long-term perspective.”
Going ahead, IVY OAK will proceed to strengthen each its B2B and B2C enterprise, amongst different issues by the enlargement of the By no means Out of Inventory program and the additional improvement of the Rerun idea, which helps the model’s timeless and accountable strategy to vogue.
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