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Reading: Duolingo hits GDC once more to recruit sport devs to make gamified cellular apps
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NEW YORK DAWN™ > Blog > Technology > Duolingo hits GDC once more to recruit sport devs to make gamified cellular apps
Duolingo hits GDC once more to recruit sport devs to make gamified cellular apps
Technology

Duolingo hits GDC once more to recruit sport devs to make gamified cellular apps

Last updated: March 14, 2025 2:20 pm
Editorial Board Published March 14, 2025
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Duolingo, the maker of common language-learning apps, may appear misplaced on the Sport Builders Convention. However the firm is exhibiting up as soon as once more to rent younger sport builders to assist make its gamified cellular apps.

Bob Meese, chief enterprise officer at Duolingo, mentioned in an interview with GamesBeat that his recruiters are heading to GDC to seek out individuals to fill a variety of openings at Duolingo. One of many open positions is for a VP of progress and product advertising.

“It’s so important. The most important thing of learning a language or really learning anything is to stay focused,” Meese mentioned.

Bob Meese is chief enterprise officer at Duolingo.

Meese mentioned this sort of recruiting has paid off for Duolingo over time; in September, the corporate introduced new options together with Adventures mini-games and Video Name to assist with language studying. Bonnie Ross, former head of 343 Industries and the Halo franchise at Microsoft, joined Duolingo as an impartial board member in December, and she or he mentioned she was impressed with the corporate’s skill to make studying entertaining.

Bonnie 1Bonnie Ross is on the board of Duolingo.

Meese additionally famous Duolingo just lately added Buddy Streaks, an instance of gamification, and he famous the corporate takes the Lengthy View, as famous in its worker handbook. It’s key to entertain individuals whereas they’re studying so they may keep longer and be extremely engaged with the app.

Meese mentioned the corporate is on the lookout for entrepreneurs who’re extra technical / analytical and expertise at main cellular video games firms is a plus. Meese mentioned the corporate received’t have a devoted sales space, however somebody might be sporting the Duo owl mascot go well with at GDC and might be strolling across the convention.

“We really enjoy coming to the GDC and just making sure that everybody knows that we want to be part of the community,” Meese mentioned.

Duolingo has had regular progress. The corporate has 40 million day by day energetic customers and 117 million month-to-month energetic uers. Bookings have been $870 million final 12 months, with 26% adjusted EBITDA margin.

FriendStreak 1Duolingo’s FriendStreak has gamification.

It’s not apparent, however Duolingo is among the firms that’s “adjacent” to video games. Amir Satvat, the sport jobs champion, mentioned it’s vital for sport job searchers to think about such adjoining industries the place their abilities might be appreciated when looking out extensively for jobs. Your possibilities of getting a job out of school within the sport trade are about 1% within the first 12 months; your probabilities enhance in case you use the assets of Satvat, who has helped 1000’s get jobs in video games up to now few years. And your possibilities of getting any job enhance dramatically once more in case you widen your search to adjoining industries, Satvat mentioned.

Satvat has a workforce of volunteers engaged on this “Project Reality” problem, the place the message is to seek out adjoining jobs as a stepping stone to working in video games. And that’s precisely the technique that Meese, who was previously the highest video games man at Google, is pursuing find expertise for his firm.

Total, Duolingo has about 850 individuals, and Meese mentioned it seems like the corporate grows by about 100 individuals a 12 months. Most of the new hires are early of their careers.

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TAGGED:AppsdevsDuolingogamegamifiedGDChitsMobilerecruit
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