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NEW YORK DAWN™ > Blog > Entertainment > FireAid’s live shows raised $100 million for restoration. Six months later, ‘there’s nonetheless such important want’
FireAid’s live shows raised 0 million for restoration. Six months later, ‘there’s nonetheless such important want’
Entertainment

FireAid’s live shows raised $100 million for restoration. Six months later, ‘there’s nonetheless such important want’

Last updated: July 23, 2025 11:47 am
Editorial Board Published July 23, 2025
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When the wildfires ripped by way of the Pacific Palisades and Altadena in January, Michael Flood, chief government of the L.A. Regional Meals Financial institution, knew the demand for assist would explode.

“It was especially high in January through March as so many people were displaced and lost power and water,” Flood stated. He noticed demand for meals reduction rise 30%. “It is still high,” he stated. “People had to move in with family and friends around the county. We did a food bank in Inglewood in February and we saw just how many had been displaced by both fires.”

His group, which gives meals help to tons of of 1000’s of Angelenos each month, acquired important assist from the FireAid profit live performance in January. That present, produced by Clippers proprietor Steve Ballmer and music mogul Irving Azoff, featured dozens of A-list musicians like Olivia Rodrigo, Billie Eilish and the Pink Scorching Chili Peppers performing on the Kia Discussion board and Intuit Dome. The occasion — together with matching donations from Ballmer and his spouse Connie — raised $100 million for wildfire reduction.

Six months after the fires, The Instances individually contacted over 100 organizations that acquired FireAid funds, nonprofits in meals assist, housing, psychological well being, childcare and ecological resilience. A assessment of the beneficiaries’ grants and work confirmed how FireAid was an pressing lifeline within the worst of the catastrophe and past.

“We want people to understand that there’s been a thoughtful process behind this, and our top priority was trying to do what people needed, and do what’s best for fire survivors,” stated Lisa Cleri Reale, a member of FireAid’s grant advisory committee.

But the grant recipients are nonetheless grappling with the deep, intertwined wants of a scarred Los Angeles. That work would require funding for years to return.

“The high cost of rent, and food prices being 25% higher, it all puts pressure on people already struggling to meet basic needs,” Flood stated. “Even though we’re six months from the fires, there’s still such a significant need.”

In between units, FireAid highlighted particular person tales of incalculable tragedy. One household, the Williams of Altadena, recalled onstage that “At 3:30 in the morning, the warning hit our phones. We grabbed what we could — our grandmother’s special clock, our father’s ashes, our 47-year-old parrot Hank. Among the five of us standing here, we lost four homes and we’re struggling to find places to live.”

Taylor Goldsmith of Dawes performs in the course of the FireAid profit live performance on Jan. 30 at The Discussion board in Inglewood, Calif.

(Chris Pizzello / Invision/Related Press)

For music followers calling in donations throughout Stevie Nicks’ and Sting’s units although, it was honest to ask how these particular teams have been chosen, and the way they have been making a distinction to households just like the Williams. In late Could, the Palisades Group Council despatched a letter to the Annenberg Basis and FireAid organizers. The vital letter requested for a full accounting of the grants, and readability on the decision-making course of behind them.

The FireAid group responded with the total timeline and the grant quantities they’d dispersed, together with plans for future rounds and purposes for small teams to use.

“This is very different from other philanthropy. We have a different magnifying glass looking at us,” Reale stated. “There are people who bought tickets to these concerts, who donated on the website, the musicians who gave their time, these people want to know that their contributions are doing what’s best. We have fire survivors as our top priority, but we’re also asking — can we look at the FireAid donors and explain our decisions in a tangible way?”

In breaking down the group’s grant-making course of, FireAid representatives confirmed how its earliest priorities have been organizations offering direct money, meals and shelter to survivors.

In February, $1 million went to the L.A. Regional Meals Financial institution, adopted by a second grant of $250,000. The cash went to pay additional drivers, forklift operators and warehouse employees to assist course of and distribute donations after the fires. “We’re a year-round program, so when disaster strikes, that gets laid on top of it,” Flood stated.

With its February grant, the group Inclusive Motion distributed $500 money grants to landscapers, avenue distributors and different out of doors employees who misplaced jobs or properties within the fires. The Change Response, a direct-aid group, acquired $2 million from the primary spherical of FireAid grants.

Change Response’s president, Wade Trimmer, stated that the funds offered 2,500 recipients with grants as much as $15,000 for instant hire and transportation wants.

The Pasadena Jewish Temple & Center burns during the Eaton fire in Pasadena, California on January 7, 2025.

The Pasadena Jewish Temple & Middle burns in the course of the Eaton fireplace in Pasadena, Calif., on Jan. 7.

(Josh Edelson / AFP by way of Getty Photographs)

“The strategy was to stabilize as many households as we could because when you have stability, you make better decisions,” Trimmer stated. “Even for wealthy people in the Palisades, it was still a full-time job and an absolute nightmare dealing with it all. But in Altadena, there was an older population with multigenerational households, so for every house that burned, that affected two or three households.”

That cash helped maintain Elizabeth Jackson, the proprietor of White Lotus, a exercise studio within the Palisades that employed 14 health instructors. Jackson misplaced each her dwelling and enterprise within the fires. “We lost every single client at the studio because our clients lost their homes,” Jackson stated. “They’re all starting their lives over.”

By means of a White Lotus common, Jackson acquired in contact with Change Response, which used a few of its FireAid funds to provide $1,000 to every White Lotus staffer and change fire-damaged gear so Jackson might reopen in a smaller area close by. She hopes to return to her outdated property as soon as it’s rebuilt.

“That support was a bright light in all the ugliness that happened,” she stated. “It’s awful to lose the studio, but being on the receiving side of that beauty, it’s even more powerful than the negative. It keeps me going.”

The bodily devastation within the burn zones was incomprehensible. For the instant work of particles removing, flood prevention and vegetation clearing, Staff Rubicon acquired a $250,000 grant. “FireAid demonstrated a clear understanding of the unpredictable nature of wildfire response, and they recognized the importance of flexibility and agility during both the immediate relief and long-term recovery phases,” the group’s spokesperson Thomas Brown stated. “They invested in our work at a critical moment.”

Wounded and displaced pets acquired free veterinary care by way of teams just like the Pasadena Humane Society and Group Animal Drugs Challenge. But many individuals tasked with serving to others have been additionally struggling. Many native nonprofit employees misplaced properties and workplaces, and wanted assist to remain afloat whereas serving others.

“A lot of our staff were in crisis too, where they lost homes or were the only house left on their street in Altadena,” stated Stacey Roth of Hillsides, a Pasadena foster care and youth psychological well being facility close to the Eaton fireplace zone. One in every of Hillsides’ primary residential buildings suffered important smoke harm, and the FireAid grant allowed the ability to maneuver its susceptible inhabitants to motels close by.

The Palisades fire in Pacific Palisades quickly consumed more than 1,200 acres on Tuesday, Jan. 7.

The fireplace in Pacific Palisades shortly consumed greater than 1,200 acres on Jan. 7, pushed by gusting Santa Ana winds.

(Brian van der Brug / Los Angeles Instances)

Michael Sidman of Jewish Household Service misplaced his own residence within the Eaton fireplace in Altadena. “I’m very lucky to have a strong support system, but it’s been a nightmare navigating this,” he stated. “When you think about people navigating this alone with no family, and unsure how to connect with services, I don’t know what they’d do.”

His group used its $250,000 grant from FireAid largely for complete catastrophe case administration work, significantly for survivors to handle the FEMA forms. Different early grants went to teams like Authorized Help, Wager Tzedek Authorized and Public Counsel to assist with insurance coverage claims, as paperwork misplaced within the fires made proving residence and residential possession difficult.

“At first, people didn’t know where they’d spend the night, didn’t know where to get food and were all grieving for their mental health,” Sidman stated. “Now we see the need shifting to long-term effects and recovery plans, providing step-by-step facilitation of how to get their lives back on track.”

Because the weeks of restoration continued, FireAid’s priorities for its second $25-million grant spherical expanded to longer-term efforts like insurance coverage and authorities case administration, psychological well being companies, navigating dwelling rebuilding permits and environmental restoration.

“It’s one thing to get people cash aid, but it’s another to help them navigate the future,” Reale stated. “Even though rebuilding seemed far away back in January, we knew that people needed to figure out their finances. Some of the fire victims our grantees were working with were on precarious ground financially even before the fires. Our job was to get them into a strong position so when they were ready to rebuild their lives, they wouldn’t be floundering.”

The fires considerably disrupted faculty and childcare for younger households, lots of whom are actually homeless or miles away from household and sources.

Victor Dominguez, president and chief government of YMCA of Metropolitan Los Angeles, stated its FireAid grant offered emergency childcare for a thousand displaced youngsters, together with psychological well being sources and camp actions for kids to reconnect with their fire-scarred neighborhoods.

“Young kids experienced so many traumatic things in their local communities,” Dominguez stated. “After the fires, kids and families had an opportunity to go somewhere safe where they trust. Now we are seeing the shock, the reality of this being a long-term experience. We were able to hire more licensed social workers, and the money we received from FireAid helped support that.”

Psychological well being companies remained a posh and ongoing want, particularly for youth and kids. “I went to the Sears building a couple of months ago, where Pali High is temporally housed, to look at this big wall where kids had posted notes about how they felt post-fires,” Reale stated. “You could see that the trauma is still alive and well. Nobody’s healing overnight.”

A lot of the help dispersed was much less seen to the general public, if lifesaving for its recipients. But two marquee FireAid initiatives concerned rebuilding and revamping broken public inexperienced area, together with Loma Alta Park, close to Altadena. A second web site, Palisades Park, will open this summer season.

Alana Lewis of Altadena at the First African Methodist Episcopal Church in Altadena.

Alana Lewis, who was impacted by the latest Eaton Canyon wildfires, at a neighborhood gathering on the First African Methodist Episcopal Church in Altadena on Jan. 17.

(James Carbone/For De Los)

As residents within the burned areas discover rebuilding properties, points like soil testing, remediation and allowing have emerged as new bureaucratic challenges for future FireAid grants to assist navigate.

Questions round how one can help rebuilding — or the place it ought to occur in any respect — are advanced. FireAid’s third spherical of grants are more likely to concentrate on longer-term mitigation efforts and environmental resilience to stop and handle future fires, that are all however inevitable in local weather change.

“The reality is we don’t have enough money to rebuild every lot that was lost,” Reale stated. “What we can do is wrap ourselves around tools or ways that a lot of people can benefit from when they’re ready to rebuild, and that could be the sustainable models. We can’t rebuild the same way. So we’ll put our money toward things that are helping people with home hardening models, and things to prevent and mitigate future fires.”

For the extra intangible cultural communities misplaced — just like the music studios, rehearsal rooms and artists’ properties burned in each fires — restoration will likely be diffuse. The January live performance made FireAid a pure match as a associate for MusiCares, the Recording Academy’s affiliated charity. That group declined to say how a lot FireAid gave particularly, however stated that the grant contributed to $6.25 million in fireplace restoration assist given to three,200 affected music professionals to assist rebuild studios, pay medical payments and evacuate burn websites.

Publish-fire gentrification and monetary speculating are new main fears. The Palisades has all the time been a coveted neighborhood, the place working-class residents will face challenges returning to any inexpensive residences misplaced. Altadena — dwelling to a long-standing Black neighborhood and lots of blue-collar, intergenerational households — might see longtime residents pressured out of their beloved neighborhood but once more, this time by financial forces.

A spokesperson for the Black LA Reduction and Restoration Fund stated it would use its FireAid grant to “build power among residents so they can return, reclaim and rebuild amidst political and financial threats like land grabs and gentrification.”

Pacific Coast Highway near Big Rock Beach in Malibu, CA.

The Pacific Coast Freeway close to Huge Rock Seaside in Malibu, Calif., on July 8.

(Myung J. Chun / Los Angeles Instances)

FireAid moved heaven and earth to supply a profit live performance on par with the Live performance For Bangladesh and Stay Help. But that $100 million is only a sliver of the billions in harm inflicted on Altadena and the Palisades. (Purposes for the ultimate spherical of small nonprofit grants are nonetheless open).

Reale and different FireAid organizers admit that the dimensions of assist wanted is staggering, universally painful but fraught with class and racial stratification. The FireAid live performance made a profound impression for the teams serving survivors on the bottom. It’s additionally nowhere close to sufficient to fulfill the necessity, and by no means could possibly be.

“At the beginning, we were just worried about basic necessities. Then the reality set in of ‘I have no home, I can’t go back,’” Hillsides’ Roth stated. “The need we’re seeing now is helping people process that, and get a path to move forward.”

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