Genies, a culture-focused avatar expertise firm, has launched Events after growing its foundational expertise stack for the reason that final fundraise.
Genies equips mental property house owners and creators with a collection of avatar expertise and user-generated content material (UGC) instruments to co-create and launch their very own Events — gaming platforms pushed by AI avatars, user-generated content material, and personalised gameplay. Genies raised a whopping $150 million in 2022, and it has been busy ever since.
“The ‘next internet’ is already upon us as the convergence of AI, gaming, and XR become more and more realized – mobile apps will soon start to look like ‘mini Robloxes’ powered by two key defining themes: smart avatars and UGC,” stated Akash Nigam, CEO of Genies, in an announcement. “Traditional usernames and profiles will transform into smart avatar identities and fans will become co-creators of a brand’s IP through UGC. Our Party tech stack, which enables dynamic identities, UGC, and interoperability, is at the core of the Genies’ mission to power the next layer of the internet.”
Genies is touting sensible avatars.
Genies’ expertise stack focuses on powering dynamic avatars, unlocking quite a lot of high quality user-generated content material, and enabling interoperability so {that a} person can seamlessly journey from one Social gathering to the following.
For IP companions, this expertise transforms their on-line presence into their very own Social gathering, unlocking the power for his or her viewers to construct relationships with their Good Avatars and co-create an infinite provide of UGC video games, avatars, vogue, and extra, all of which is constructed round their IP.
“Disney’s $1.5 billion deal with Epic Games is a major indicator of how UGC-driven platforms are becoming a central pillar for brands to engage with their audiences,” stated Nigam. “This partnership, along with the growing number of brands activating within platforms like Roblox and Fortnite, signals that more and more IP owners will look to launch their own UGC worlds. Our Party technology stack provides the opportunity to enable limitless creativity and customization for people to unlock this new era of UGC-driven platforms.”
Foundational parts that make up a Social gathering
UGC creation with Genies.
Bringing IP to Life Via Good Avatars: Any IP will be remodeled into interactive sensible avatars powered by AI, giving every character a definite character and function as a foundational NPC (non-playable character) inside a Social gathering. These sensible avatars foster deeper engagement by permitting customers to construct relationships with them and empowering builders to construct personalised experiences with them. With AI capabilities driving their personalities, Genies’ avatars improve gameplay and make Social gathering apps a customized, interactive expertise.
Fueled by UGC: Person-generated content material is on the core of every Social gathering, delivering a steady inflow of recent video games, avatars, vogue, equipment, props, and extra—all created by a neighborhood of technical and non-technical customers round a model’s IP. IP house owners can let their communities form the expertise and their model by contributing any content material, whereas they preserve oversight to find out what finally will get launched. This UGC basis ensures a continuously evolving, participating surroundings for customers to contribute and let their creativeness run wild.
Ecosystem-wide interoperability: Person avatars are created as a single persistent identification that aren’t solely suitable with all different property throughout the ecosystem (vogue, props, and so forth.), however in addition they will be seamlessly transported throughout any sport or Social gathering app. Whether or not you’re in a Social gathering that makes use of anime fashion or a Social gathering that makes use of Pixar-level characters and video games, a person’s avatar will be ported between both and can robotically ‘evolve’ to adapt and replicate to these environments. Finally, all the things works with all the things.
Distribution pushed by means of Genies’ celeb community To amplify attain and engagement, Genies affords entry to its Superstar Community, enabling IP companions to collaborate with the largest icons throughout music, sports activities, leisure, and extra. By pairing a model’s Good Avatars with figures from Genies’ celeb roster, manufacturers can create alternatives for the neighborhood to construct video games and content material round each IPs, bringing collectively various fan bases for an immersive, shared expertise.
The tech stack
Events are made attainable by the next foundational applied sciences, all designed to allow interoperability, limitless customization, and personalised engagement.
Genies’ Avatar Framework leverages machine studying and superior pc graphics to help extremely customizable and suitable avatars, vogue, and props. By using proprietary AutoRigging expertise, the framework allows easy avatar integration throughout video games and Events, making a seamless person expertise and fueling a thriving UGC ecosystem.
Genies’ avatars are powered by AI, enabling them to evolve as interactive personalities that may talk and kind relationships with customers throughout apps as sensible avatars. Via their “Traits Framework,” Genies avatars adapt to person interactions, driving distinctive and personalised engagement throughout gaming and social functions.
Genies equips builders with a complete toolkit, permitting them to construct and publish distinctive sensible video games instantly into Social gathering apps. Every sport is linked by means of the Genies Login, increasing the content material library and rising person engagement throughout Social gathering apps. By fostering a collaborative surroundings, builders can create immersive, branded experiences that maintain customers coming again.
For IP companions, these Events function a scalable and customizable resolution, enabling them to launch their very own interactive ecosystems that seamlessly mix gaming, social interplay, and co-creation from their viewers and followers.
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