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NEW YORK DAWN™ > Blog > Technology > GenLayer launches a brand new technique to incentivize folks to market your model utilizing AI and blockchain
GenLayer launches a brand new technique to incentivize folks to market your model utilizing AI and blockchain
Technology

GenLayer launches a brand new technique to incentivize folks to market your model utilizing AI and blockchain

Last updated: June 19, 2025 11:29 am
Editorial Board Published June 19, 2025
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GenLayer, a startup constructing decentralized authorized infrastructure for AI and machine brokers, has launched its first incentivized testnet, dubbed Asimov.

This marks the preliminary rollout of its multi-phase validator onboarding and expertise validation initiative as the corporate strikes nearer to mainnet deployment.

The testnet introduces what GenLayer calls the primary Clever Blockchain, powered by AI fashions and designed to resolve subjective selections usually exterior the scope of conventional deterministic blockchains.

“Our narrative is that as we enter a world of AI agents—fast and smart—we need a new legal system because the current one is fragmented, slow, and expensive,” mentioned GenLayer CEO and co-founder Albert Castellana, including that GenLayer “offers a synthetic jurisdiction: a legal system for machines.”

Combining the perfect of blockchain and AI

Asimov is the primary of three sequential testnets in GenLayer’s roadmap, to be adopted by Bradbury and Clark.

The corporate goals to progressively take a look at and scale its “Optimistic Democracy” consensus mechanism. In contrast to standard blockchain validators that merely execute code, GenLayer validators are paired with giant language fashions (LLMs), enabling them to judge off-chain information and make subjective selections—corresponding to figuring out whether or not submitted content material meets marketing campaign necessities or whether or not a wise contract’s circumstances have been pretty fulfilled.

GenLayer positions this mannequin as important infrastructure for the approaching age of AI brokers and machine-to-machine transactions.

In line with Castellana, Asimov’s launch is each a stress take a look at and a sign of technical maturity to builders and companions.

Skilled validators and developer ecosystem

The validator program for Asimov targets seasoned blockchain infrastructure operators. Chosen individuals will earn rewards for testing consensus logic, transaction dealing with, and mannequin coordination. GenLayer has already onboarded dozens of validators, with extra within the pipeline. Participation requires a full-time dedication throughout take a look at phases.

To help builders, GenLayer is releasing a complete developer stack, together with the GenLayer Studio, Pockets, Blockchain Explorer, and GS Library (a Python toolkit). The testnet can be paired with a grant program to encourage early improvement and experimentation forward of mainnet launch.

Rally-ing

Coinciding with Asimov is the beta launch of Rally, a decentralized advertising protocol that automates influencer and group incentive campaigns. Utilizing AI-powered validators, Rally evaluates submitted content material — corresponding to social media posts — in opposition to marketing campaign guidelines embedded in good contracts.

“Rally is our first protocol built on GenLayer,” Castellana advised VentureBeat. “It autonomously evaluates community-created content and determines compensation, opening participation beyond influencers to anyone.”

Manufacturers outline tips (e.g., hashtags, tone, originality), deposit funds, and let the protocol autonomously decide payouts.

This setup avoids guide negotiation and efficiency disputes widespread in conventional influencer applications. Content material creators, in flip, obtain clear, on-chain compensation if their submissions meet preset standards.

“In the future, many influencers will be AI agents seeking opportunities to earn—this system accommodates that evolution,” Castellana added.

Rally operates independently of GenLayer’s core staff and can finally be ruled by a DAO. From every marketing campaign pool, 1% goes to the Rally DAO, whereas 10% of protocol charges are allotted to the builders of collaborating purposes.

“The way I see GenLayer is like a toy factory—creating new tools and mechanisms you can’t find anywhere else,” the CEO added. “Rally is just one example of what’s possible.”

The way it advantages enterprises

For technical determination makers — together with model managers, progress entrepreneurs, and digital marketing campaign leads— GenLayer and Rally supply the power to automate and decentralize marketing campaign execution and high quality management. As an alternative of manually managing influencer relationships, approving content material, and disputing post-campaign efficiency, groups can deploy good contracts that use LLMs to guage submissions in opposition to predefined requirements.

This method considerably reduces operational overhead, permits real-time suggestions and rewards, and ensures equity and transparency all through the marketing campaign lifecycle. Moreover, using AI brokers permits for scalable marketing campaign administration throughout 1000’s of potential content material contributors—human or automated—with out extra headcount or vendor friction.

For enterprises that commonly put money into model visibility, product launches, or group engagement, Rally might streamline advertising operations whereas providing auditable proof of marketing campaign efficiency. Mixed with GenLayer’s broader infrastructure, manufacturers additionally achieve entry to AI-driven determination techniques for every part from grants disbursement to good contract enforcement, doubtlessly reworking authorized and operational workflows in Web3 contexts.

Infrastructure for the AI-native financial system

GenLayer’s structure is supported by technical companions together with ZKSync (for rollup-based scalability), Heurist (for decentralized mannequin internet hosting), Atoma Community (for privacy-preserving execution), and Caldera. These integrations be sure that the platform stays performant, safe, and aligned with broader Ethereum-based ecosystems.

The corporate has raised $7.5 million in seed funding from buyers corresponding to North Island Ventures, Arrington Capital, ZK Ventures, and Arthur Hayes’ Maelstrom. GenLayer sees its protocol as the inspiration of an artificial, international jurisdiction—an autonomous authorized layer for the AI financial system, able to settling disputes at machine pace with larger accessibility than conventional authorized techniques.

What’s subsequent?

GenLayer is actively in search of skilled validators and builders to take part within the testnet. These can apply through the corporate’s web site.

With purposes like Rally already dwell in beta, GenLayer presents a brand new class of clever blockchain infrastructure — combining AI decision-making with decentralized governance to unlock extra autonomous, clear, and scalable techniques for enterprise and group customers alike

Each day insights on enterprise use circumstances with VB Each day

If you wish to impress your boss, VB Each day has you coated. We provide the inside scoop on what corporations are doing with generative AI, from regulatory shifts to sensible deployments, so you possibly can share insights for max ROI.

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