HUGO BOSS and CWF Group announce the renewal of their license contract for the BOSS and HUGO kidswear collections till the top of 2029. The settlement consists of the BOSS New child, BOSS Toddler Boy, BOSS Child Boy and BOSS Child Lady collections, designed for newborns to youngsters aged zero to 16 years, in addition to the HUGO Boy and HUGO Lady collections for kids aged 4 to 16 years.
The unique license continues to cowl the design, manufacturing and worldwide distribution of the BOSS and HUGO kidswear collections, together with attire, footwear, equipment, bodywear and hosiery.
Hugo Boss and CWF Group have renewed their license contract for Boss and Hugo kidswear till the top of 2029.
The settlement covers design, manufacturing, and world distribution of attire, footwear, equipment, and extra for kids aged 0-16.
Each corporations spotlight their sturdy, long-term partnership and goal to increase within the premium kidswear phase.
“CWF is meanwhile a licensee of HUGO BOSS for over fifteen years, and we are excited to continue this successful, long-term partnership. As the European market leader in high-quality children’s fashion, CWF is the right partner for us to further leverage the potential of BOSS and HUGO in the kidswear segment in the years to come,” says Daniel Grieder, CEO of HUGO BOSS.
Laurent Mallet, COO at CWF, says: “The extension builds on a strong, trusted, and long-standing business partnership. The BOSS and HUGO collections perfectly reflect our offering in the premium segment and provide us with the opportunity to accelerate the expansion of this segment by offering our customers two strong brands with very clear and relevant positions.”
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