BOSS proudly unveils its Fall/Winter 2025 model marketing campaign, inserting a daring emphasis on the “Be” in its iconic “Be Your Own BOSS” platform. On the coronary heart of this thrilling new chapter are two electrifying abilities: Aaron Pierre, the classically skilled English actor and upcoming DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer taking Hollywood by storm along with his starring position within the 2025 Cannes Movie pageant darling HOMEBOUND.
These two rising stars embody the drive, dedication, and imaginative and prescient it takes to “Be the Next” BOSS, bringing their distinctive power and ambition to the forefront of the marketing campaign. They’re joined by acquainted BOSS abilities who’re rising, breaking boundaries, and making their mark throughout movie, sport, music, and style: S.COUPS, the globally acclaimed Okay-pop celebrity and SEVENTEEN chief; Taylor Fritz, the fastest-rising star on the skilled tennis circuit; and Amelia Grey, one of many style business’s most sought-after new faces.
With Aaron Pierre and Ishaan Khatter bringing contemporary views and S.COUPS, Taylor Fritz, and Amelia Grey persevering with their inspiring journeys with the model, the Fall/Winter 2025 marketing campaign is a robust celebration of ambition, self-expression, and the relentless pursuit of greatness. Collectively, this various solid represents the spirit of these striving to outline their very own paths and encourage others to do the identical.
The marketing campaign movie captures the 5 abilities journeying by means of a symbolic tunnel, transferring in the direction of a vibrant gentle that represents their aspirations and achievements. As they emerge, intimately shot portraits reveal their individuality, styled within the elegant, texturally wealthy, and tonally harmonious seems to be of the BOSS Fall/Winter 2025 assortment. Every star shares their private interpretation of what it means to “Be the Next” BOSS, and divulges who they’re striving to turn out to be.
With its latest assortment, BOSS brings richness and heat to the cooler months with an emphasis on key tonal mixtures: a palette of sage greens, and dusky marled greys contrasted with decadent chocolate hues. This putting spectrum of tones elevates the temper of the marketing campaign, and communicates the elegant cohesion present in BOSS’s 2025 cold-weather seems to be.
Licensed merchandise, together with BOSS Watches, Jewellery, and Eyewear, additionally function within the marketing campaign, with S.COUPS, Fritz, and Grey showing within the coming season’s freshest optical and sunglass frames. Grey can be joined by Dutch mannequin Parker Van Noord to showcase additional highlights from the watches and jewellery choice from BOSS launching this coming season.
The marketing campaign can be supported by a 360-degree advertising and marketing marketing campaign amplified throughout large-scale outside promoting in key cities across the globe. Digital and static billboards in high-traffic areas will deliver the BOSS Fall/Winter 2025 marketing campaign to a large viewers.
The BOSS Fall/Winter 2025 assortment can be accessible at BOSS shops worldwide, on boss.com, and thru wholesale companions.
Observe: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.
Boss unveils its Fall/Winter 2025 marketing campaign, spotlighting ‘Be Your Personal Boss’ with rising stars Aaron Pierre and Ishaan Khatter, joined by S Coups, Taylor Fritz, and Amelia Grey.
The marketing campaign movie showcases ambition and individuality, styled in wealthy sage, gray, and chocolate hues.
The marketing campaign is backed by world 360° advertising and marketing and can be available in shops and on-line.
