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Reading: Germany’s Mytheresa internet gross sales leap 11.5% in This fall, 8.9% in FY25
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NEW YORK DAWN™ > Blog > Fashion > Germany’s Mytheresa internet gross sales leap 11.5% in This fall, 8.9% in FY25
Germany’s Mytheresa internet gross sales leap 11.5% in This fall, 8.9% in FY25
Fashion

Germany’s Mytheresa internet gross sales leap 11.5% in This fall, 8.9% in FY25

Last updated: September 26, 2025 2:37 pm
Editorial Board Published September 26, 2025
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German luxurious e-commerce group LuxExperience BV has reported sturdy fourth quarter (This fall) of fiscal 2025 (FY25) outcomes for its Mytheresa enterprise, with internet gross sales rising 11.5 per cent year-over-year (YoY) to €248.9 million (~$291.2 million), supported by gross merchandise worth (GMV) development of 11.1 per cent to €265.9 million.

The gross revenue margin expanded to 48.3 per cent, an enchancment of 90 foundation factors (bps) in contrast with This fall FY24. The adjusted EBITDA elevated to €16.1 million, with margins bettering to six.5 per cent from 4.7 per cent.

LuxExperience BV has reported FY25 outcomes with Mytheresa internet gross sales up 11.5 per cent in This fall to €248.9 million (~$291.2 million) and eight.9 per cent yearly to €916.1 million (~$1.07 billion).
GMV rose 11.1 per cent in This fall and eight.2 per cent for the yr, whereas adjusted EBITDA greater than doubled to €44.6 million.
The group superior reorganisation post-YNAP acquisition and expects FY26 to be a transition yr.

Buyer economics had been sturdy, with GMV per buyer up 13 per cent and prime buyer GMV growing 16.1 per cent in contrast with This fall FY24. The typical order worth climbed 10 per cent to €773, whereas the US market contributed 20.6 per cent of complete internet gross sales following 9.7 per cent development, LuxExperience mentioned in a press launch.

For the total fiscal, Mytheresa achieved internet gross sales of €916.1 million (~$1.07 billion), up 8.9 per cent in contrast with FY24, whereas GMV grew 8.2 per cent to €988.5 million. The gross revenue margin improved to 47 per cent, a rise of 130 foundation factors. Adjusted EBITDA greater than doubled YoY to €44.6 million from €25.8 million, with profitability rising to 4.9 per cent from 3.1 per cent in FY24.

“I am extremely pleased with the results of our Mytheresa business. We have demonstrated clear operational and financial leadership in digital luxury. We have the expertise and track-record of achieving consistently profitable growth in digital luxury at LuxExperience,” mentioned Michael Kliger, CEO at LuxExperience.

On the group stage, LuxExperience almost accomplished its reorganisation into a brand new working mannequin, initiating value discount measures, tech migration, and transformation of finance and HR capabilities, alongside partial workforce cuts at YNAP.

Mytheresa launched unique capsule collections with manufacturers akin to Dolce & Gabbana, Versace, and Bottega Veneta, whereas internet hosting premium buyer occasions worldwide. At Internet-A-Porter and MR Porter, new management groups had been appointed to strengthen technique. In the meantime, Yoox and The Outnet started separating their enterprise fashions from luxurious operations, with devoted management and streamlined capabilities in finance, HR, operations, and know-how.

Wanting forward, LuxExperience expects FY26 to be a transition yr, with GMV projected between €2.5 billion and €2.9 billion and an adjusted EBITDA margin ranging between -4 per cent and +1 per cent. Mytheresa is forecast to keep up its development trajectory, whereas Internet-A-Porter and Mr Porter might even see slight GMV declines, and Yoox and The Outnet will proceed restructuring efforts.

“LuxExperience is in a remarkable position to become the one and only destination for luxury enthusiasts worldwide, bringing together some of the most iconic brands in digital luxury retail. I am very pleased with the fast start of the group transformation to leverage the scale and scope for strong growth and profitability for the whole group,” added Kligner. “Medium-term we expect to reach €4 billion in net sales and an adjusted EBITDA margin of 7 per cent to 9 per cent. LuxExperience expects to generate significant value for our customers, brand partners, and shareholders going forward.”


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