Google introduced as we speak that it’s launching a brand new expertise in Roblox — particularly, an expertise primarily based round its Play Factors rewards system. The playable expertise presents an immersive impediment course and several other rewards, each digital and bodily, in addition to a number of mini-games and a VIP vault completely for Diamond, Gold and Platinum members. The Diamond District expertise is accessible beginning as we speak by way of July 2.
Gamers can entry the Diamond District’s options by linking Google Play Level account with Roblox. The expertise follows on an replace that enables customers to redeem Play Factors for unique objects inside Roblox, and now Google Play holds an unique house inside the platform. Play Factors members can purchase digital rewards inside the Diamond District’s rewards, comparable to headphones and gliders themed after the glittering Play diamond brand.
Jackie Titus, director of Google Play’s activations and engagement, advised GamesBeat in an interview, “Building off of the success from last year, we want to continue to level-up our rewards program this year with exclusive perks and experiences that truly delight and reward our most valuable members… To build on that momentum in 2025, we set out to create something our members can enjoy all over the world that would place us directly within a vibrant gaming environment that would delight them. And as we dug deeper into the content our audience loves, Roblox quickly rose to the top.”
Along with the core expertise, the Diamond District additionally presents bodily rewards for Play Factors members, together with a customized Google Play x Spine One controller and a restricted version present field. Over the following week, customers have entry to merch from different corporations, comparable to Duolingo’s Duo owl plushie. Titus mentioned of the rewards, “Rewarding our members in many ways is at the core of our program. With Roblox being a completely digital experience we knew it was special and noteworthy to create tangible collectibles that represent the world of our Diamond District.”
Titus added, “From the beginning this experience has been meticulously crafted with our members at its very core. Our creative process began with how we can convey our commitment to be the most rewarding program, delighting our members at every turn…. Our creative process started back in January with early ideation on how our Roblox world could tie into our larger brand campaign. The process was pretty hands on from the beginning. It involved many workshops, custom backend builds, new functionality and testing sessions all the way through launch.”
