H&M is opening its first shop-in-shop at Galeries Lafayette Paris Haussmann, with a 63-square-meter house on the childrenswear ground devoted to the premium label H&M Adorables. The store marks the primary division retailer enterprise for H&M in France following the profitable launch of H&M Adorables at Selfridges London final 12 months.
“It’s hard to imagine a better setting for our most premium childrenswear line than Galeries Lafayette Paris Haussmann, one of the most iconic fashion destinations in the world. We’re so excited about this partnership, and looking forward to introduce H&M Adorables to a whole new set of customers,” says Isabella Innergård, Managing Director H&M Children.
H&M has opened its first French shop-in-shop at Galeries Lafayette Paris Haussmann, that includes a 63-meter sq. house for its premium childrenswear line, H&M Adorables.
The shop presents retro-inspired summer season items and timeless fundamentals for infants and children.
Designed with pure supplies, the house displays the model’s deal with high quality, longevity, and accessible luxurious.
Launched worldwide final October, H&M Adorables is a fastidiously crafted assortment of garments and equipment for kids, designed with longevity in thoughts. The Galeries Lafayette retailer will inventory a curated mixture of seasonal items for teenagers and infants – the summer season assortment is impressed by a definite retro resort vibe – alongside foundational objects corresponding to units and rompers for newborns.
“With H&M Adorables we want to create pieces that can last through generations and be passed down from child to child. The collections are born from a timeless design philosophy, carefully crafted in quality materials like silk, wool and organic cotton. Parents will find enduring garments in beautiful fabrics that are both long lasting and very accessible,” says Sofia Löfstedt, Head of Design H&M Children.
Created by H&M’s retailer design group, the shop-in-shop celebrates the enduring and tactile high quality of pure supplies, utilizing a cautious composition of wooden, stone and textiles to create a refined backdrop for the collections. The house is cut up into two components dedicated to child and kidswear respectively.
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