Final night time on 3 March, H&M Studio marked the SS25 season and its newest assortment with a cocktail occasion in Paris. Visitors included Loli Bahia, Camille Razat, Yasmin Wijnaldum, Dara Allen and Mia Regan. Impressed by the gathering’s tribute to the Nineteen Eighties lady who is aware of find out how to work onerous and play onerous, the area was constructed up like a company workplace from the identical period, showcasing every bit and radiating fierce glamour. Lou Hayter was on DJ duties, setting the vibe for a efficiency by Qendresa. H&M Studio SS25 might be accessible in chosen shops and at hm.com on 6 March.
“We’re always thrilled to be in Paris, and sharing our collection here during fashion week makes it feel extra special. The support we received last night was incredible,” says Ann-Sofie Johansson, Inventive Advisor Womenswear.
The area within the Marais neighbourhood of Paris was the perfect backdrop for the fashionable power of the H&M Studio SS25 assortment. Visitors excitedly moved between the completely different units, every primarily based on particular person workplace environments like reception, photocopier room in addition to a mini gymnasium. Items that effortlessly merged the look of metropolis pavements and poolside events might be seen all through, with robust shoulders, a give attention to the waistline and sporty particulars shining by. Even the drinks and nibbles exuded fabulous enjoyable, whereas a magnificence pop-up served seems, too.
H&M Studio celebrated its SS25 assortment in Paris on March 3 with a glamorous Nineteen Eighties-inspired cocktail occasion.
Hosted in a company office-style area within the Marais, the occasion featured daring style, a DJ set by Lou Hayter, and a efficiency by Qendresa.
Visitors explored themed workplace units showcasing robust silhouettes, assertion clothes, and sporty particulars.
“It was important for tonight’s cocktail party to mirror the sense of confidence in the SS25 collection. From the strong silhouettes with elevated denim to the leather pieces and statement dresses, you could see how our take on modern dressing works in Paris – and beyond,” says Linda Wikell, designer H&M Studio
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