How a Record Cash Haul Vanished for Senate Republicans

The Senate Republican refund rate equals 6.6 percent of direct individual donations this cycle; the Senate Democratic committee’s rate is 1.67 percent.

WinRed declined to comment on stopping the Senate committee from using the tactic. The committee is still using the “reply YES to donate” function in texts, but it is now disclosing itself as the sender of the messages.

All told, the Senate committee has poured more than $26 million into expenses marked as texting-related since 2021, part of a digital budget that ballooned so quickly that Republicans, even inside the committee, are talking about a financial autopsy to examine whether there have been potential conflicts of interest.

Gary Coby, Mr. Trump’s longtime digital director, is an adviser to the committee and widely seen as the main behind-the-scenes influence on the N.R.S.C.’s current digital operations. Two of his companies, Direct Persuasion, a digital agency, and Opn Sesame, a texting firm, have been paid by the Senate committee more than $4.6 million combined. Two others that he has promoted, DirectSnd and Red Spark Strategy, have received another $9.2 million.

The N.R.S.C.’s digital director, Daria Grastara, worked for Mr. Coby during the Trump 2020 campaign. She was a director for Direct Persuasion, according to her LinkedIn page. While at the Senate committee, Ms. Grastara has maintained financial ties to at least one firm that has been paid committee funds and informed the N.R.S.C. of the arrangement, according to a person briefed on the situation.

Mr. Hartline called Ms. Grastara a “fantastic employee” but declined to discuss any specifics, adding only, “She has been open and transparent with all parties involved since the beginning of the cycle.” Ms. Grastara, who attended Direct Persuasion’s Miami Beach retreat this year, did not respond to a request for comment.

Empowering Neurodiverse Individuals:The Award-Winning Journey of BankMate by Barclays

Managing finances can be a daunting task for anyone, but it poses unique challenges for neurodiverse individuals. Recognizing this issue, we embarked on the creation of BankMate by Barclays, an innovative platform designed to support neurodiverse individuals in managing their finances with the help of trusted loved ones. This project has garnered multiple prestigious awards, […]

Know More

Inclusive Innovation: The Award-Winning AccessibleNYC Project

Navigating New York City can be an overwhelming experience, particularly for individuals with disabilities. Recognizing this challenge, our team embarked on a mission to make NYC more accessible, leading to the creation of AccessibleNYC. This innovative project has been honored with numerous prestigious awards, including the ADC Award from The One Club for Creativity, Muse, […]

Know More

This Acne Skincare Brand is Blowing Up All Over Social Media

The Kill Acne & Redness Ritual from Norse Organics has revolutionized the Acne space. More than 100,000 customers have purchased it since its launch in 2024. Norse Organics hasn’t done much marketing, and most of the sales come from recommendations from friends, families, and dermatologists. One of the main ingredients is Calendula. Norse Organics has […]

Know More