Booty was within the eye of greater than the beholder when a supersized, blowup model of Kim Kardashian was unveiled in Instances Sq. on Tuesday.
The billionaire mogul and actuality star turned heads when a 60-foot balloon of her likeness hit the busiest vacationer thoroughfare of New York Metropolis. The eye-grabbing advertising transfer was to tease the launch of her new Skims swimwear line, debuting on Thursday.
A view of Skims swim launching a large 60-foot Kim Kardashian balloon at Instances Sq. on March 4, 2025 in New York Metropolis. (Picture by Kevin Mazur / Getty Pictures for SKIMS)
The buxom set up was government produced by Amy Kule of Merry Wonderer, who beforehand spent 20 years main the manufacturing of the Macy’s Thanksgiving Day Parade, Fourth of July Fireworks, and the division retailer’s Herald Sq. Flower Present earlier than launching her personal artistic company.
A big balloon of Kim Kardashian is pictured in Instances Sq. in Manhattan, New York on Tuesday, March 4, 2025. (Barry Williams / New York Each day Information)
The large balloon, on show by way of Wednesday, options Kardashian mendacity horizontally on a 4-foot-tall deck whereas clad in a tiny blue bikini — an identical to the one she wore in a latest Skims picture shoot.
Worldwide Playboy photographer Ana Dias shot the 44-year-old mom of 4 within the Bahamas for the brand new marketing campaign.
“I absolutely love how this collection has something for everyone — whether you’re on vacation or at the beach, it’s all about feeling confident and amazing in what you wear,” Kardashian mentioned in an announcement.
The gathering, that includes swimsuits, coverups and poolside equipment, has been described by the favored model as “your passport to a sexy getaway wardrobe that exudes confidence and effortless style.”
Individuals in Instances Sq. absorb a blowup determine of Kim Kardashian in Manhattan, New York on Tuesday, March 4, 2025. (Barry Williams / New York Each day Information)
Throughout city, Skims additionally kicked off its unique in-store partnership with its males’s underwear line at Bloomingdale’s.
Initially Revealed: March 4, 2025 at 5:14 PM EST
