INCYMO.AI launched its AI-powered inventive platform for crafting cell gaming ads.
The launch follows the debut of the platform’s first case examine, first revealed on the Trade Stage at GDC 2025, the place advert creatives ideated by INCYMO.AI outperformed one of many consumer’s high benchmarks within the very first iteration — and continued to enhance throughout the second and third.
At a time when inventive fatigue, rising UA prices, and privateness constraints are placing stress on sport entrepreneurs, INCYMO.AI provides a data-driven, AI-led means ahead. The platform delivers inventive ideation and technology at scale, with insights drawn from 100,000+ market-tested adverts, mentioned Anna Zdorenko, CEO of INCYMO.AI, in an interview with GamesBeat.
“We didn’t just match a top-performing ad — we beat it in the second iteration using AI-driven ideas,” mentioned Zdorenko. “That’s not a fluke. It’s a glimpse into the future of mobile game marketing.”
Why this issues for the sport trade
INCYMO.AI consumer examine.
INCYMO.AI’s success isn’t nearly one marketing campaign. It displays a elementary shift in how cell advert creatives are made. It means handbook iteration cycles might quickly be out of date. Inventive efficiency can now scale with information, not simply intuition. And small groups can compete with top-tier studios utilizing automation, Zdorenko mentioned.
“We see a future where game marketers spend less time guessing and more time scaling what works,” mentioned Zdorenko. “I recently spoke with a creative producer at Activision Blizzard, and we both agreed: AI can’t replace the creative spark — it can only elevate it. There’s still an art to how you frame and deliver what the data reveals. AI won’t replace those who embrace it — it will replace those who fear it. The ones who lean in, adapt, and sharpen their skills with it will lead the next generation of creative marketing.”
The way it works
GameGears tried out INCYMO.AI inventive adverts.
On the core of INCYMO.AI is a proprietary AI system that ingests market information, in-game footage, previous efficiency metrics, and genre-specific patterns to generate tailor-made inventive briefs — and even full video ideas.
Whereas the corporate mentioned its platform can generate full video ideas, it recommends utilizing in-house manufacturing or INCYMO’s semi-automated service — combining AI precision with top-tier high quality. Totally animated 2D movies begin at $290, and 3D from $890, making high-performing creatives accessible and cost-effective.
The method seems to be like this:
Add a sport hyperlink.
Select generate temporary based mostly in your guidelines.
Add uncooked gameplay footage or a gameplay video inventive (as much as 60 seconds) — that’s how the platform understands what your sport is about.
Obtain a inventive temporary based mostly on top-performing developments and competitor indicators.
Create a minimum of 4 video adverts for one spherical of testing — optimized for engagement and CPI.
Take a look at, iterate, scale.
INCYMO.AI provides a full bundle the place a crew integrates your individual information — making efficiency insights sharper over time — and handles each temporary technology and video manufacturing.
Origins
Anna Zdorenko is CEO of INCYMO.AI.
The identify INCYMO comes from “Increase Your Monetization”, reflecting the corporate’s mission to speed up and amplify the success of gaming firms — each large and small. For Zdorenko, the core motivation behind launching the corporate was to assist studios develop sustainably, so they may focus extra on constructing nice video games and fewer on worrying about monetization.
She believes that each crew, irrespective of the dimensions, ought to have a good shot at creating high-quality content material, reaching the appropriate viewers, and scaling their video games. INCYMO.AI exists to assist that imaginative and prescient — by turning the chaos of inventive manufacturing right into a data-driven, performance-oriented course of that empowers builders to succeed.
Zdorenko constructed an preliminary resolution targeted on gameplay personalization, which helped increase LTV for each consumer. Considered one of them requested if her crew may apply the identical predictive fashions to person acquisition. That’s when Anna started talking with entrepreneurs — and uncovered a a lot deeper ache level.
Everybody she talked to had the identical story: they had been producing as much as 100 advert creatives — however none of them labored. Then, all of the sudden, inventive quantity 101 would break by means of, scaling each attain and income. It was a standard frustration throughout the board, and Anna realized this drawback wanted fixing too.
By her community, she discovered two cofounders. One was already engaged on the problem for cell video games — serving to publishers enhance efficiency by understanding which inventive concepts work. Whereas the opposite cofounder had deep experience in automating advert creatives analytics and constructing scalable options.
They began working collectively, constructed joint case research, launched a inventive insights platform — and are actually starting to scale it globally. The corporate was based in 2021 and it has a crew of 11 in Cyprus. It has raised $780,000 so far from JointJourney fund and angels from gaming and adtech, together with advisors from Google.
Igor Rekun is head of AI at INCYMO.AI.
The founders embody Zdorenko, CEO, who has over 10 years of expertise in tech startups and 7 years in AI-powered merchandise. She was named one of many Prime 20 Ladies in Tech in Cyprus by Forbes and is thought for serving to shoppers develop their income from $500,000 to over $1 million inside months by means of inventive optimization.
Others embody Igor Rekun, head of AI, who additionally has greater than 10 years of expertise in AI for enterprise. He has expertise constructing scalable machine studying and pc imaginative and prescient methods. He beforehand based a pc imaginative and prescient startup that developed options for worldwide firms and went by means of Y Combinator. After that, and earlier than becoming a member of INCYMO.AI, he targeted on constructing a platform for analyzing, producing, and robotically testing advert creatives — expertise that straight formed the inspiration of INCYMO.AI.
Vic Onokhov is chief product officer of INCYMO.AI
And the chief product officer is Vic Onokhov, who has 9 years of expertise designing and optimizing advert creatives for cell video games. Onokhov has spent years producing and optimizing sport advert creatives for cell studios worldwide. He has created greater than 7,000 advert creatives, and it’s due to his deep experience and hands-on understanding of how creatives are constructed, examined, and scaled that INCYMO.AI turned such a well-liked product for inventive producers and advertising and marketing groups. At INCYMO.AI, he turns uncooked gameplay and insights into inventive adverts, powered by information and expertise.
Curiously, Onokhov had personally suffered by means of the identical inventive struggles: producing numerous movies that didn’t convert. That first-hand expertise made him much more dedicated to fixing the issue as soon as and for all.
The case examine with GameGears
INCYMO.AI makes use of AI to enhance human-created adverts.
Within the case examine offered at GDC, a GameGears cell studio (a part of GDEV) shared its best-performing advert. INCYMO.AI’s system — educated on genre-specific advert patterns and previous advert creatives efficiency information — generated totally new advert ideas. The consequence? Higher efficiency than the studio’s inner inventive crew in only one iteration.
And it didn’t cease there: second and third iterations delivered even stronger outcomes, indicating that AI-led ideation isn’t simply quick — it’s compounding.
Within the case examine offered at GDC, a GameGears cell studio (a part of GDEV) — shared a hyperlink to their sport on the App Retailer/Google Play. This allowed our platform to immediately analyze the style, core gameplay mechanics, and determine key opponents and their top-performing advert creatives.
To kick off the evaluation, the consumer additionally supplied their very own video creatives, categorized by efficiency based mostly on their inner KPIs. These included top-performing, good, and low-performing adverts. As well as, the consumer shared a gameplay video, enabling the platform to deeply perceive the sport’s mechanics, characters, UI/UX components, and total visible course.
INCYMO.AI improved advert outcomes immediately with AI.
The consumer outlined their very own success metrics — on this case, IPM (although it will possibly range by consumer: ROAS, spend, IPM, CPI, and so on.) — and our platform tailored accordingly, remaining KPI-agnostic and utilizing the consumer’s definitions to find out what qualifies as a ‘top’ inventive. Lastly, the consumer uploaded inventive belongings for handbook manufacturing by the INCYMO.AI crew.
At this level, the inventive producer used the platform to pick the variety of UA- and meso-level creatives to be generated, based mostly on the consumer’s request. She additionally added particular inventive guidelines — comparable to ensuring a UFO (flying saucer) was the primary character, based mostly on earlier insights, and avoiding sure gameplay mechanics that hadn’t carried out effectively prior to now.
After customizing the temporary, she clicked Generate Thought and Full Temporary, receiving a tailor-made inventive technique. Based mostly on this output, the Perception AI crew produced 4 new creatives.
Within the efficiency dashboard, the consumer’s unique top-performing creatives had been marked in blue for comparability. Among the many 4 Perception-generated movies, one outperformed the consumer’s benchmark based mostly on key metrics. The consumer returned with efficiency information, which was uploaded again into the platform for evaluation.
INCYMO.AI did higher on a second spherical of testing.
Within the second spherical of testing, 4 new creatives had been launched. This time, two of them delivered sturdy outcomes, with one considerably outperforming the earlier benchmark — reaching an IPM of two.55 vs. 1.96.
The consumer crew additionally supplied helpful suggestions, which knowledgeable the third spherical of iterations. Because of this, three out of 4 new creatives from Perception outperformed the consumer’s unique high performers — clearly demonstrating how AI-driven insights and structured inventive manufacturing can unlock efficiency breakthroughs.
INCYMO.AI is working with different shoppers as effectively.
And it really works simply as effectively for small studios with out an in depth historical past of previous creatives. In the course of the demo, the founding father of Bingo Tour generated a script utilizing solely a hyperlink to their sport and a recorded gameplay video, ordered a video by means of the platform for $290, and acquired it three days later — with efficiency metrics matching their high benchmark.
What’s subsequent?
INCYMO.AI has a case examine with GameGears.
The corporate is inviting chosen studios to hitch its early-access program. INCYMO.AI is at the moment onboarding studios targeted on midcore and informal genres, and plans to roll out deep analytics and playable advert technology options within the coming months.
For bigger shoppers beneath NDA, the businesses helped develop their income from $150,000 and $500,000 to $900,000 and $1 million. Prime-performing creatives made with INCYMO.AI attracted over $200,000 in advert spend every.
There are dangers. The most important dangers on this house are the speedy evolution of advert platforms, altering inventive developments, and skepticism towards AI-generated content material — particularly from skilled inventive producers.INCYMO.AI addresses this by means of adaptability. The platform is KPI-agnostic and genre-aware, which implies it will possibly rapidly regulate to completely different consumer targets, codecs, and efficiency requirements.
It additionally has inventive belief because it has designed INCYMO.AI to not change human creativity, however to boost it. The system helps sturdy producers scale quicker and discover insights they’d in any other case miss. It additionally has a robust technical basis, with years of AI product engineering expertise. And now it has some traction, as the corporate’s AI has already outperformed high human creatives from the very first iteration in consumer campaigns — not as a one-off, however repeatedly.
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