Forward of the 2025 festive season, Flipkart, India’s homegrown e-commerce market, introduced the launch of ‘Fashion Spotlight’, its flagship program to speed up the expansion of digital-first trend manufacturers, particularly from T2+ areas. The D2C panorama for Style stays a key development alternative particularly for these from T2+ areas, who might not have entry to the appropriate instruments that may allow them to exponentially scale their enterprise. Flipkart plans to scale this system 10X by year-end, reaching round 500 manufacturers, and ultimately increasing its attain to a number of extra; turning Style Highlight into a really democratized launchpad for D2C trend expertise.
Flipkart Launches ‘Style Highlight’ to Energy India’s Rising D2C Style Ecosystem
Flipkart has launched ‘Style Highlight’, a flagship programme to speed up digital-first trend manufacturers, notably from T2+ areas, forward of the 2025 festive season.
With 100+ manufacturers already stay, Flipkart goals to scale to 500 manufacturers by year-end, providing instruments like video cataloguing, stay commerce and digital try-ons to create a tech-powered, high-conversion development platform.
This strategic rollout comes simply in time for the festive season, historically the zenith of trend demand. With 100+ D2C trend manufacturers already stay on Flipkart Style at this time, the organisation is scaling its efforts to convey curated, trend-led choice to thousands and thousands of buyers throughout the nation. A number of D2C Style manufacturers have already witnessed large development on Flipkart’s market similar to Uncommon Rabbit rising over 500% YoY, Miraggio at over 2300%, and Zouk recording over 200% development up to now 12 months.
With 1 in 3 prospects on Flipkart making their first-ever buy in Style, and buy intent on the app rising 3X up to now 12 months when in comparison with social media platforms, the Highlight programme turns into a high-conversion setting for digital-first manufacturers. Going past conventional accelerator fashions, this system integrates Flipkart’s full-stack capabilities, together with video cataloguing, picture search, Dwell Commerce, and digital try-ons, to create a tech-powered, trust-led ecosystem the place trend entrepreneurs can scale with pace and confidence.
As a part of this launch section, 50 high-potential manufacturers will likely be onboarded with a give attention to these fixing for particular buyer wants together with distinctive fashion, worth, and regional relevance. Style Highlight is concentrated on enabling early-stage trend entrepreneurs who might have discovered preliminary traction amongst their quick networks however are actually searching for to scale and grow to be manufacturers in their very own proper.
Flipkart has noticed that whereas product innovation is prospering throughout India’s trend panorama from climate-conscious materials to regional design revival, the largest bottleneck for a lot of trend entrepreneurs and D2C manufacturers stays discovery and distribution. Highlight goals to bridge that hole with Flipkart’s strengths in shopper information, merchandising experience, and platform attain. The programme is structured round three key pillars: figuring out actual shopper want gaps, crafting differentiated product experiences, and delivering iterative suggestions to enhance assortment, visibility, and conversions. Highlight provides a managed service layer, the place Flipkart works carefully with entrepreneurs to check product-market match, iterate on catalogues utilizing cohort suggestions, and supply assured visibility very like a VC would spend money on early-stage innovation.
A Platform Constructed Round Model Progress, Not Gatekeeping
The initiative empowers early-stage trend entrepreneurs with three key pillars: Curated Discovery: Elevating standout merchandise to a large viewers Iterative Product Suggestions: Fostering product-market match via structured learnings Assured Visibility: Amplified publicity with out fee or exclusivity constraints
Tapping Festive and Bharat Tailwinds
Flipkart’s transfer aligns with wider shifts in India’s trend market: Shoppers are more and more shopping for primarily based on pattern, identification, and luxury—not simply offers. Style is now a key development driver: one in three new Flipkart customers discovers the platform via trend. Be aware: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
