Promising designer Harsh Vardhan Jalan has joined forces with Liva Materials, the premium providing from the home of Birla Cellulose, to current a rare couture assortment that redefines sustainable style. The gathering, impressed by “Prana”—the traditional Indian idea of the important life power—showcases a harmonious mix of cultural heritage, trendy innovation, and environmental consciousness.
Harsh Vardhan Jalan collaborates with Liva Materials to create ‘Prana,’ a couture assortment impressed by the Indian idea of life power.
Mixing cultural heritage, innovation, and sustainability, it options eco-friendly supplies like repurposed fish scales.
With daring designs and Liva’s revolutionary materials, it redefines luxurious style and celebrates nature.
This ground-breaking assortment celebrates the interconnectedness of life, resilience, and adaptableness, exploring the enduring spirit of nature and humanity. Crafted from modern supplies, together with repurposed waste fish scales, the designs mix conventional craftsmanship with up to date aesthetics. Methods equivalent to crochet, conventional embroidery, and distressed yarn intertwining kind the muse of daring, surreal silhouettes that talk to a culturally rooted design philosophy.
Commenting on the collaboration, Mr. Sree Charan, vp advertising and marketing and international head of Manufacturers at Birla Cellulose, Aditya Birla Group, mentioned, “At Liva, we believe in championing sustainability while delivering fabrics that inspire creativity. Collaborating with Harsh Vardhan Jalan has been a journey of innovation and purpose, as this collection embodies the perfect synergy of nature, fashion, and artistry. It’s a testament to how sustainability can fuel unparalleled design excellence.”
The colour palette of the gathering symbolizes the cycle of life, demise and renewal, drawing inspiration from the essence of bushes and their journey by way of time. The designs goal to evoke a deeper connection to nature whereas celebrating the power and fantastic thing about the human spirit.
Talking in regards to the inspiration behind his assortment, Harsh Vardhan Jalan shared, “‘Prana’ is a deeply personal concept to me, as it reflects the flow of life that connects every being. Working with Liva Fabrics allowed me to bring this vision to life through sustainable materials and techniques that honor our cultural heritage while embracing modern aesthetics. This collaboration is a reflection of our shared commitment to innovation, artistry, and the planet.”
The gathering redefines luxurious style by fusing sustainability with innovation, that includes eco-friendly materials and impeccable craftsmanship that aligns with the values of aware shoppers who search worth. A landmark in sustainable style, it brings Harsh Vardhan Jalan’s visionary designs to life with Liva’s revolutionary materials, proving that style can encourage significant change.
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