It’s a cloudy, grey morning in Hermosa Seashore. Surfers stare out towards the pale, glowing horizon. Pearly clouds collect over the ocean within the distance, a view that evokes the moody landscapes of Virginia Woolf’s novels.
A number of blocks inland, the vibes are much less pensive, extra effusive on the Fleuria — Los Angeles’ first romance ebook truck. Crowded across the cellular bookstore, Alaina Lester is proclaiming her ardour for love novels to fellow ebook lovers. She’s praising “Love And Other Conspiracies” by Mallory Marlowe. Her gross sales pitch hinges on the heartthrob protagonist: “He’s like a hot conspiracy theorist. If there even is such a thing.”
This Sunday morning, a bunch of ebook lovers — virtually 90 of them — assembled in a parking zone for the Fleuria Audiobook Strolling Membership, a month-to-month occasion organized by proprietor Stephanie Pao. The occasion is akin to a silent disco for readers. Audiobook lovers convene for espresso and dialog earlier than strolling alongside the seaside, listening to their audiobooks, and sharing endorsements as they go. They don’t all learn the identical books, but it surely doesn’t matter.
On this Sunday in September, practically 90 individuals confirmed as much as stroll alongside the seaside and hearken to audiobooks collectively, largely romance titles.
(Carlin Stiehl / Los Angeles Occasions)
All of the sudden, the clouds skinny. After an hour-long silent beachside stroll, the gang peels off their noise-cancelling headphones and breaks into vigorous chatter. Sweatshirts and hats show slogans like “Hot Girls Read” and “Banned Books Lover.” One attendee, Kaley Robinson, was listening to “The Briar Club” by Kate Quinn. She describes it as “about McCarthyism and the Red Scare. It’s a little bit of a murder mystery too.”
During the last 20 years, audiobooks have skilled a surge in recognition, which has been heightened lately by the pandemic and audio streaming providers. In tandem, audiobook strolling golf equipment have popped up throughout the nation from Washington, D.C., to Tennessee. Pao initiated the L.A.-area gathering after stumbling upon audiobook walks on TikTok. “I saw another bookstore doing something similar in Florida.”
Kaley Robinson holds a tough copy of “The Briar Club” by Kate Quinn whereas listening to the title on her telephone.
(Carlin Stiehl / Los Angeles Occasions)
Pao had low expectations when beginning the occasion, however solely three months in, it has change into wildly well-liked — attendance virtually doubling every month. “I genuinely thought it would be me and five people. I was surprised by how many people want community within the book space,” says Pao.
Pao explains that the attraction of the audiobook strolling membership lies within the mixture of socializing and train, particularly towards the picturesque backdrop of Hermosa Seashore. “We’re getting exercise, but also being able to chitchat afterwards and meet more book lovers.”
As a result of Fleuria is a romance ebook truck, attendees of the occasion are largely voracious romance readers, a style that has acquired renewed curiosity lately, Pao says. “It has been the best-selling genre for many decades. Now, what’s different is people are more actively speaking about it.”
Stephanie Pao sits inside her romance ebook truck, the Fleuria.
(Carlin Stiehl / Los Angeles Occasions)
Romance books are much more well-liked after the pandemic, says Fleuria proprietor Stephanie Pao.
(Carlin Stiehl / Los Angeles Occasions)
“A core tenet of romance is that there is a happily ever after,” argues Pao. Precarious and unsure instances make love tales much more seductive. “During the pandemic years, it was nice to know what you’re reading would have a happily ever after. It’s an escape for people now too.”
Whereas the pandemic prompted a renewed curiosity in literature, readers have turned to in-person literary occasions to construct group within the years since. “Social media has helped push people back into reading,” explains Pao. “I love that, because I’ve been a lifelong reader, so I’m excited to help get people reading more.”
Shyness is welcome on the audiobook strolling membership, Pao notes. There’s no strain to make pithy and profound feedback. “You can be more introverted. It’s not necessarily just discussing a book or having thoughts on a book; it’s more about being open to talking to other book lovers,” provides Pao.
In a tradition the place Amazon dominates the publishing business, Pao hopes her audiobook strolling membership will make literary conversations extra private. “When you’re at Target or on Amazon, you’re not interacting with anybody and chitchatting about books or getting recommendations. I think people are craving that a lot.”
Andrea Hernandez listens to “Scythe & Sparrow” by Brynne Weaver. She’s embellished her headphones with a Fleuria Audiobook Strolling Membership sticker.
(Carlin Stiehl / Los Angeles Occasions)
One of many attendees, Kelly Hernandez, is a brand new fan of audiobooks. “I personally love them. It’s a great way to get your reading in even if you’re busy,” explains Hernandez. The audiobook walks have allowed her to bond with the studying group. “It’s honestly really relaxing. It’s a way to meet other like-minded people who share the same passion for books.”
Whereas girls primarily attend the walks, Pao jokes that the occasional man seems. On this Sunday, a child in a stroller and a canine joined the outing.
Stephanie Pao takes a photograph of her ecstatic ebook membership members on foot.
(Carlin Stiehl / Los Angeles Occasions)
Strolling alongside the seaside, Brittany Brown and Tatiana Espy, two greatest buddies, clarify that they’re on a well being and health journey, which led them to the audiobook strolling membership. “It’s a good collaboration of bringing like-minded folks who want to take advantage of the health aspect, working your mind and your body at the same time,” says Espy.
Books walkers have been listening to
Brown and Espy say the group aspect, buying and selling ebook titles, is what retains them returning. “The first thing we noticed was how kind and inviting everybody was. I feel like that’s a reflection of Stephanie. That’s the energy that she brings,” says Brown.
Because the audiobook walks proceed to achieve recognition, Pao seems to be ahead to connecting the literary group in new methods. In October, Hermosa Seashore native and debut novelist Lauren Okie shall be becoming a member of the audiobook strolling membership. Her debut novel, “The Best Worst Thing,” is about in Hermosa Seashore, and the group will hike the tree-lined trails detailed within the ebook.
“I’m genuinely just surprised by how many people want to do this together. People drive from Lake Arrowhead just to do this. That makes me so excited,” says Pao.
The subsequent Fleuria Audiobook Strolling Membership will happen on Oct. 19 at 9:30 a.m. on the Yellow Jersey Pattisserie in Hermosa Seashore.
