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NEW YORK DAWN™ > Blog > Technology > Key phrases Studios offers AI-assisted innovation for sport devs
Key phrases Studios offers AI-assisted innovation for sport devs
Technology

Key phrases Studios offers AI-assisted innovation for sport devs

Last updated: March 13, 2025 5:47 pm
Editorial Board Published March 13, 2025
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Key phrases Studios, the worldwide supplier of exterior improvement for video games and leisure, is launching Key phrases Studios AI Options.

The purpose is to assist builders with exploring the moral use of AI applied sciences whereas preserving the human expertise on the core of sport creation, the corporate mentioned. That’s price noting as Key phrases Studios has 12,000 individuals.

Over the previous a number of years, Key phrases Studios has collaborated with manufacturing groups throughout the globe on varied AI supported tasks – testing and researching the capabilities of AI applied sciences throughout sport improvement. Helpshift is among the many tech getting used within the answer.

Cross studio utilized analysis tasks Ava and Kara assessed over 500 AI instruments alone, testing AI pipelines in a real-life manufacturing atmosphere. This enabled the AI Options group to be taught greatest approaches to AI options whereas creating a novel AI experimentation methodology.

Stephen Peacock is head of video games AI at Key phrases Studios.

From bettering participant assist by way of Helpshift’s AI applied sciences, to the creation of a safe inside chatbot to speed up protected AI adoption throughout Key phrases Studios’ 70+ services, the Key phrases Studios AI Options group brings in depth analysis and hands-on expertise within the realities of integrating AI into sport improvement. 

The Key phrases Studios AI Options group is absolutely devoted to offering accountable and tailor-made AI implementation steerage to the video games business. This contains AI workshops with a give attention to a design-thinking pushed course of to deal with challenges within the present manufacturing pipelines and establish areas the place AI can enhance effectivity and drive innovation. 

It additionally contains innovation as a service. Impressed by Key phrases Studios’ Challenge KARA, it is a tailor-made and confirmed AI utilized R&D methodology aligned with developer’s enterprise objectives and goals. It contains AI strategic experience, the place specialists supply steerage on evaluating, choosing and implementing AI instruments and applied sciences. And it contains AI engineering, with ongoing assist for profitable improvement and implementation of AI assist instruments inside a sport developer’s group.  

“Keywords Studios AI Solutions will enable developers across the industry to collaborate directly with our developers that have applied AI technologies and know the real benefits and challenges of the tech. This will enable them to bring AI into their game development pipelines without compromising the creativity or quality of their product for players,” mentioned Stephen Peacock, head of video games AI at Key phrases Studios, in an announcement.

Based in 1998, Key phrases Studios has greater than 70 workplaces in 26 international locations to assist sport and leisure corporations with exterior improvement and different companies.

Throughout the video games and leisure business, shoppers embrace Bandai Namco, Bethesda, Digital Arts, Epic Video games, Konami, Microsoft, Netflix, Riot Video games, Sq. Enix, Supercell, Take-Two, Tencent and Ubisoft. Latest titles labored on embrace Starfield, Baldur’s Gate 3, Hogwarts Legacy, Elden Ring, Fortnite, Valorant, League of Legends and Conflict Royale.

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