LightSpeed Studios, a world recreation developer, stated at GDC 2025 it’s revealing the “Original IP Initiative,” a brand new strategic focus centered on growing unique recreation titles.
Sport trade veterans from LightSpeed Studios took the stage at GDC 2025, to disclose plans for its decisive deal with the creation of unique IP.
Steve C. Martin will unveil updates from LightSpeed LA, the studio growing the extremely anticipated triple-A open-world motion recreation, Final Sentinel, whereas in parallel legendary recreation developer and head of LightSpeed Japan Studio, Hideaki Itsuno, will reveal that he has begun main the early improvement of a brand new, unnamed unique triple-A motion recreation title. Each are initiatives that mark the subsequent chapter in LightSpeed’s dedication to creating unique recreation titles.
LightSpeed Studios commits to improvement of unique recreation IP.
Recognizing that innovation drives participant engagement, LightSpeed is sharpening its strategy and saying its dedication to empowering a community of self-sustained, independently run regional studios that shall be centered completely on growing unique, cross platform recreation titles.
LightSpeed , finest identified for its work with established recreation title PUBG MOBILE (co-developed with Krafton, Inc.), is strategically increasing and constructing state-of-the-art improvement amenities world wide to help unique recreation improvement.
This technique permits its improvement studios, which notably contains LightSpeed LA, the newly established LightSpeed Japan Studio, together with groups the world over, a direct pipeline to LightSpeed STUDIOS’ centralized technical assets. This consists of LightSpeed’s newest R&D breakthroughs, which push the boundaries of graphics and efficiency to boost in-game realism, as showcased in workshops throughout GDC 2025.
LightSpeed Studios Units the Stage for a New Period for Japan Studio
Constructing on this strategy, legendary recreation director and head of LightSpeed Japan Studio, Hideaki Itsuno, is revealing at GDC 2025 that he’s getting into the world and launched into the early phases of bringing his personal visionary triple-A recreation title to life.
Drawing on his intensive expertise directing video games and constructing unimaginable groups at Capcom that drove the outstanding successes of Satan Might Cry, the Capcom Alpha collection, Capcom VS. SNK, and plenty of extra iconic recreation titles, Hideaki is able to apply the identical rules of artistic freedom, effectivity, and humility to assemble an impressive crew and create one thing really groundbreaking.
“We’re building a creative environment that combines diverse cultural perspectives with cutting-edge technology,” stated Hideaki Itsuno, normal supervisor of LightSpeed Japan Studio, in an announcement. “Our focus is on developing gameplay elements that offer players entirely new experiences – the kind of innovations that make players say I’ve never seen that in a game before.”
Leveraging world expertise and nurturing artistic freedom
LightSpeed is scouting for firms with unique IP.
Moreover, to foster contemporary views in unique recreation improvement, LIGHTSPEED STUDIOS is adopting a mannequin that allows every studio to form its personal tradition, advocating for unique pondering inside groups. Bringing to the desk Japanese and Western recreation philosophies, LIGHTSPEED STUDIOS is positioned to encourage regional groups to alternate concepts, mix cultural influences, and unite below a shared imaginative and prescient – creating really world gaming experiences.
A standout instance of this strategy is being led by the VP of LIGHTSPEED STUDIOS, Steve C. Martin, identified for his dedication to five-year improvement cycles. Centered on bringing his unique AAA open world motion title, Final Sentinel, to life, Steve has assembled a world-class, world crew. Regardless of expertise from prestigious studios like Rockstar Video games, Meta and EA Video games, LightSpeed LA has fostered not solely a tradition of artistic freedom however ensures product effectivity, due to Steve’s emphasis on humility and a willingness to embrace constructive suggestions.
“Any game studio’s ambition lies with developing original games. The creative freedom of creating your own lore from scratch, building a compelling narrative, and all the upsides from this is the dream of any studio, and that’s why LightSpeed Studios is the place to be,” stated Steve C. Martin, who brings his intensive expertise from Rockstar Video games the place he contributed to acclaimed titles together with Purple Lifeless Redemption and Grand Theft Auto V.”
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