Famend designer Aarti Vijay Gupta as soon as once more pushed the boundaries of sustainable vogue at London Style Week, unveiling her newest assortment, Kalighat Tales, for FW25 in collaboration with Liva’s sustainable materials. Rooted in heritage but executed with a recent contact, the gathering honored India’s inventive traditions by way of Gupta’s signature trendy lens whereas embracing innovation in each design and cloth.
Crafted utilizing Liva Reviva Materials, made out of as much as 30% recycled textile waste blended with FSC-certified wooden pulp, the gathering championed eco-conscious luxurious with out compromising fluidity or versatility. The light-weight and breathable nature of the material allowed Gupta to convey intricate artistry to life, impressed by India’s wealthy cultural heritage, all whereas reinforcing the significance of accountable vogue.
Aarti Vijay Gupta showcased Kalighat Tales at London Style Week FW25, mixing Indian heritage with sustainability utilizing Liva Reviva Materials.
Impressed by Kalighat and Patua artwork, the gathering featured 35 menswear and womenswear seems with intricate prints and fluid drapes.
Partnering with Liva, Gupta highlighted eco-conscious luxurious, merging custom with innovation.
For Kalighat Tales, Gupta labored intently with artisans from Kolkata’s famed Kalighat and Patua traditions, reworking age-old storytelling into trendy vogue. Midnapore’s famend scroll work had been built-in alongside “Patua Feet” a vivid inventive depiction of music, mythology, and day by day life. The designs merged custom with up to date aesthetics, showcasing a seamless mix of historical past and modernity.
The runway featured 35 distinct seems throughout menswear and womenswear, presenting a various vary of kinds. Flowing drapes and structured layering highlighted the flexibility of Liva’s sustainable materials whereas earthy hues and muted pastels fashioned the bottom for intricate prints with handcrafted particulars including depth to every piece.
Commenting on the collaboration, Mr. Sree Charan, VP Advertising and marketing, World Head – Manufacturers, Birla Cellulose, Aditya Birla Group, mentioned, “We are proud to partner with Aarti Vijay Gupta in this journey towards sustainable fashion. Her ability to integrate traditional art forms with contemporary design using Liva’s sustainable fabrics perfectly embodies our commitment to responsible fashion. Together, we continue to redefine luxury in a way that is both innovative and environmentally conscious.”
Designer Aarti Vijay Gupta shared her imaginative and prescient for the gathering, “Traditional artists are often overshadowed in the global fashion conversation, so bringing their work to an international stage is incredibly special to me. With this collection, I wanted to reframe the narrative around Indian art by using the old to create something new. Working with Liva Reviva, a sustainable fabric, provided the perfect canvas to honour these traditions while embracing innovation. This is the future of fashion where heritage and sustainability come together with purpose.”
Liva’s collaboration with Aarti Vijay Gupta aligns with its mission to drive change within the vogue trade by way of acutely aware design and superior materials that decrease waste. By supporting designers in merging artistry with sustainability, Liva continues to form a future the place vogue is each significant and accountable.
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