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Reading: Madison Ave Will get New Luxurious Retailer: Sotheby’s 
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NEW YORK DAWN™ > Blog > Art > Madison Ave Will get New Luxurious Retailer: Sotheby’s 
Madison Ave Will get New Luxurious Retailer: Sotheby’s 
Art

Madison Ave Will get New Luxurious Retailer: Sotheby’s 

Last updated: November 8, 2025 12:21 am
Editorial Board Published November 8, 2025
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Of all of the multimillion-dollar artworks obtainable on the market at Sotheby’s this month, solely Maurizio Cattelan’s gold rest room has its personal rope barrier.

The 223-pound, absolutely operational 18-karat “America” (2016), consigned by hedge fund billionaire and Mets proprietor Steve Cohen, is anticipated to fetch roughly $10 million, or about one-third of Mets first baseman Pete Alonso’s 2025 wage. 

For now, it rests in a brightly lit mirrored room within the public sale home’s new headquarters within the iconic Breuer Constructing at 945 Madison Avenue, which is opening to the general public on Saturday, November 8. However don’t even take into consideration placing your butt on that gilded throne.

The skin of the Breuer Constructing

“At the Guggenheim, it was used but we’re not going to do that here,” Lisa Dennison, Sotheby’s Americas Chairman instructed Hyperallergic. “You can’t sit on the art.” 

At a press preview earlier at present, Friday, November 7, Sotheby’s CEO Charles Stewart stated the chance to point out the world’s most useful artworks and collectibles in a museum setting was one they might not go up.

“We want more people to access, to experience, to learn, to discover, and ultimately to own fine art and luxury objects,” he instructed a crowd on the press preview on Friday. “For us, the Breuer Building is a key gateway to explore and develop those opportunities.”

IMG 5685The inside of the Breuer constructing, with artworks on the market

That features the artwork market. It has been unstable, with gross sales down 12% in 2024 to $57.5 billion, in keeping with a report by Artwork Basel and UBS. 

Madeline Lissner, govt vice chairman for Sotheby’s international effective artwork division, believes the market is starting to show round, and that buying the Breuer Constructing would assist develop its viewers.

“We are free and open to the public,” she instructed Hyperallergic. “Auction houses are the best-kept secret in the art world.”

IMG 5710

A view of the Cindy and Jay Pritzker Assortment within the inside of the Breuer constructing

The public sale home bought Marcel Breuer’s iconic Brutalist constructing in 2023 from the Whitney Museum for $100 million to function its new headquarters. 

The Whitney had leased the Breuer to the Metropolitan Museum of Artwork a decade in the past earlier than turning the keys over to the Frick, which displayed its priceless Vermeers and Rembrandts for 3 years earlier than returning to its Fifth Avenue mansion in March.

Followers of earlier iterations will discover a number of modifications. Architects Herzog & de Meuron and PBDW enlarged the exhibition space contained in the 80,000-square-foot constructing by almost 30 p.c, restored the lower-level house for a restaurant and sculpture backyard, added a brand new freight elevator, and transformed again workplaces and an artwork restoration room into further galleries (Sotheby’s leased 4 flooring of its former York Avenue headquarters for its workplaces and purchased one other constructing in Lengthy Island Metropolis to retailer its collectibles).

IMG 5742The inside of the Breuer Constructing, with artworks on the market

There have been a couple of concessions. Sotheby’s former showroom at 1334 York Avenue had a capability of 320 folks and featured a lazy Susan-like contraption that rotated to disclose totally different heaps obtainable for bid.

Within the Breuer Constructing, the fifth-floor gallery will probably be transformed right into a showroom for top rollers who want a separate house from the merely rich. This advanced renovation will contain quickly eradicating a number of sheet rock partitions and putting in a row of personal seats. The brand new space may have a capability of round 200 bidders, and artwork handlers will deliver out artworks by hand throughout auctions.

IMG 5698

A Sotheby’s spokesperson talks in regards to the artwork on view

“We think it will be a more intimate experience,” Dennison stated.

In contrast to the Frick, you should buy no matter you want proper off the partitions for the proper worth. Sotheby’s upcoming auctions, starting the week of November 17, function an eclectic combine of recent and modern masterworks owned by philanthropists together with Cindy and Jay Pritzker and the late Leonard Lauder.

The spotlight of Lauder’s assortment is Gustav Klimt’s full-length society portrait, “Bildnis Elisabeth Lederer” (1914–16), which is anticipated to fetch $150 million and provides Amedeo Modigliani’s “Nu Couché” (1917) a run for most costly sale of the 12 months. 

IMG 5663

A piece by Jeff Koons within the Breuer Constructing

However Lauder additionally amassed many modern work, together with Agnes Martin’s “The Garden” (1964), which is estimated to promote for greater than $10 million, and several other small Matisse sculptures.

The Pritzkers leaned extra towards Impressionists and trendy works, with an uncommon Vincent van Gogh oil portray of his Parisian condo, “Piles de romans français et roses dans un verre” (1887), which Sotheby’s expects to go for $40 million. 

Different gallery rooms embrace standout works from Kerry James Marshall, Rashid Johnson, Antonio Obá, Andrew Wyeth, Mark Rothko, Salvador Dalí, and Frida Kahlo. The primary flooring options an assemblage of Roy Lichtenstein’s work, and the bottom flooring sculpture backyard consists of works by John Chamberlain and Anish Kapoor.

IMG 5615

Purses, watches, and jewellery on sale within the Breuer Constructing

However essentially the most shocking exhibition was a sequence of Hermes purses, high-end watches, and bejeweled necklaces and earrings in small cubicles to the left of the principle entrance. One Van Cleef & Arpels zip necklace, which was impressed by the Duchess of Windsor within the Thirties, was obtainable for $550,000, or roughly the value of a Murray Hill co-op.

The brand new Sotheby’s constructing feels really at house on Madison Avenue, the elite purchasing hall frequented by the free-spending viewers it most wants to draw.

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