Mango Dwelling, Mango’s dwelling line, takes a key step ahead in its development with the opening of its first stand-alone retailer, situated at 586 Avenida Diagonal in Barcelona, near Plaça Francesc Macià, one of many metropolis’s most prestigious procuring thoroughfares. With a promoting house of almost 400 m², the brand new house will open its doorways in early April, providing clients an immersive procuring expertise.
The arrival of this retailer marks a milestone within the development technique of Mango Dwelling, which since its launch in 2021 has greater than doubled in dimension, consolidating its presence in 34 on-line markets, primarily in Europe and the US. This opening is a part of the 4E 2024-2026 Strategic Plan, via which the corporate seeks to strengthen its positioning within the dwelling sector and enhance the procuring expertise in its bodily and digital channels.
Mango Dwelling opens its first stand-alone retailer in Barcelona, marking a key milestone in its development technique.
The 400 m² retailer presents an immersive procuring expertise and expands the model’s presence, which has doubled since its 2021 launch.
The shop showcases a variety of merchandise, together with homeware, fragrances, and collaborations with artisans.
Since its launch in 2021, Mango’s dwelling line has bolstered its worth proposition primarily based on design and high quality, increasing its product provide. After incorporating the ornament and homeware classes final 12 months, the corporate now incorporates new references for all rooms within the dwelling, from the lounge to the bed room, together with a brand new line of fragrances, lighting and a textile assortment for child and youngsters. The road can be finishing its worth proposition with new distinctive merchandise ensuing from collaborations with artisans.
An idea retailer that reinterprets the house
Mango Dwelling was based with the ambition of translating the Mediterranean life-style into inside design and in response to the host spirit of its founder, who wished everybody to really feel at dwelling in Mango shops.
“This opening is a key step forward in the evolution of Mango Home. We want our customers to enjoy the experience of designing their home and to appreciate the quality of our products, which reflect their style and personality. This space is designed to inspire and to consolidate our vision of the home, with a differentiated offer based on design, quality and sustainability,” says Nuria Font, Director of Mango Dwelling.
“Our home is the place where we create memories. At Mango Home we want to help our customers create unique spaces, with pieces designed to excite and last over time. This store is a reflection of our commitment to design, quality and craftsmanship,” Nuria Font concludes.
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