Meow Wolf, recognized for its story worlds and immersive multimedia artwork, has partnered with Niantic Spatial to discover multimedia artwork with augmented actuality.
They’re engaged on a proof of idea to deliver these worlds past the partitions of bodily exhibitions and into the world of AR.
Niantic Spatial is a geospatial AI firm reworking how individuals and machines perceive and work together with the bodily world. Collectively, the 2 corporations are exploring how location-based AR—powered by Niantic’s Visible Positioning System (VPS)—may unlock new methods for audiences to interact with Meow Wolf’s Universe in on a regular basis environments.
Niantic Spatial relies on tech constructed for video games like Ingress and Pokemon Go, however Niantic Spatial bought off its video games like Pokemon Go to Scopely for $3.5 billion whereas maintaining Ingress and its geospatial expertise. The deal lately closed.
Meow Wolf Grapevines artwork by Paul Torres.
The Niantic Spatial partnership launches with a closed beta activation later this 12 months at Meow Wolf’s Convergence Station in Denver. This preliminary section will check methods to attach real-world discovery with in-exhibition storytelling. If profitable, the collaboration may evolve right into a broader multiplayer platform that invitations customers to discover artwork, uncover storylines, resolve spatial challenges, and contribute to a shared universe past conventional exhibition partitions.
“This partnership with Niantic Spatial can open portals to an entirely new layer of imagination,” mentioned Vince Kadlubek, Meow Wolf chief imaginative and prescient officer, in a press release. “The world becomes a canvas for creative expression—a scavenger hunt for physical and digital art.”
“Meow Wolf’s narrative universe is unlike anything else—layered, nonlinear, and emotionally resonant,” mentioned Thomas Gewecke, COO and president at Niantic Spatial, in a press release. “It’s a perfect match for geospatial AR, where your surroundings become part of the story.”
Whereas nonetheless in improvement, the aim is to prototype an expertise the place members can have interaction with Meow Wolf content material throughout metropolis streets, parks, and public areas—unlocking portals, discovering monumental artwork, and diving into layers of hidden lore. Inside Meow Wolf exhibitions, those self same interactions may carry over, providing deeper story development and entry to unique content material.
Potential options beneath exploration embody:
AR Portals Anyplace – Enter the Meow Wolf Universe from sidewalks, parks, or neighborhoods and reveal a layer of digital artwork experiences round each nook.
Quests & Present Moments – Full scavenger hunts, resolve puzzles, and construct standing to unlock unique in-exhibition content material and experiences.
Group Worldbuilding – Co-create the Meow Wolf Universe by contributing artwork, characters, storylines, and quests for others to find.
Meow Wolf and Niantic Spatial have teamed up.
Meow Wolf creates extraordinary, mind-bending experiences that transport tens of millions of adventurers of all ages into breathtaking realms of creativeness and surprise. Meow Wolf is dedicated to participating curious seekers by the magic of discovery and play. It collaborates with a whole lot of visionary artists who infuse creativity into each Meow Wolf expertise.
The journey started with the THEA Award-winning Home Of Everlasting Return in Santa Fe (2016), a thriller home with hidden passages and mesmerizing artwork reveals. In Las Vegas, Omega Mart (2021) offered a surreal grocery retailer expertise. Denver’s Convergence Station (2021) appeared as a maximalist architectural marvel linking 4 alien worlds. Meow Wolf unveiled Webby Award-winning The Actual Unreal (2023) within the Dallas-Fort Price metroplex. Meow Wolf’s fifth and latest location Radio Tave, a group radio station that spans dimensions, opened on Halloween of 2024 in Houston.
Meow Wolf’s subsequent exhibition opens in Los Angeles in 2026 adopted by its seventh location in New York Metropolis. As a licensed B-Company, Meow Wolf leads in themed leisure, innovating and celebrating human creativeness. All are invited to affix a journey that defies conference, blurring the strains between actuality and fantasy.
