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Reading: Micro Heart nerd retailer fills the Fry’s vacuum with its return to Silicon Valley
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NEW YORK DAWN™ > Blog > Technology > Micro Heart nerd retailer fills the Fry’s vacuum with its return to Silicon Valley
Micro Heart nerd retailer fills the Fry’s vacuum with its return to Silicon Valley
Technology

Micro Heart nerd retailer fills the Fry’s vacuum with its return to Silicon Valley

Last updated: May 31, 2025 1:50 pm
Editorial Board Published May 31, 2025
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Silicon Valley nerds have been lonelier since Fry’s Electronics shut down in February 2021 within the midst of the pandemic. The electronics retailer chain was an embodiment of the valley’s tech roots.

No. To reply your query, nerds can not reside on the Micro Heart retailer.

However this isn’t simply any retailer. It’s a logo — an indication that exhibits tech nonetheless has a bodily presence in Silicon Valley, along with locations just like the Buck’s Restaurant, the Denny’s the place Nvidia began, the Intel Museum, the Pc Historical past Museum, the California Academy of Sciences and the Tech Museum of Innovation. Different historic hangouts for techies like Walker’s Wagon Wheel, Atari’s headquarters, Lion & Compass — even Circuit Metropolis — have lengthy since closed. However hey, we’ve bought the Micro Heart retailer, and the Apple spaceship is just not that far-off.

micro center knowledge barAre you able to stump the geniuses on the Information Bar at Micro Heart?

Close by was the Information Bar, the place you will get all of your tech questions answered — very similar to the Genius Bars in Apple Shops. And there have been restore tables out within the open.

There are a number of issues for tech fanatics can like about Micro Heart. First, it’s not as sprawling as Fry’s, which had zany themes like historic Egypt and a bizarre mixture of electronics items in addition to family home equipment, cosmetics, magazines and tons of snack meals. (The Egyptian-themed Campbell, California Fry’s retailer that I drove by usually was 156,000 sq. ft, and now it’s dwelling to a pickleball court docket advanced). Fry’s was a retailer that stereotyped nerds and Silicon Valley, which additionally had its personal HBO tv present that carried on the stereotypes.

micro center gpusNvidia’s newest RTX 50 Collection GPUs had been in inventory at Micro Heart.

The Micro Heart retailer, in contrast, is smaller at 40,000 sq. ft and stocked with many extra sensible nerd gadgets. For the grand opening, this retailer had the very sensible product of greater than 4,000 graphics processing items (GPUs) in inventory from Nvidia (which simply launched its 50 Collection GPUs) and AMD, Ackerman informed me. A few of these graphics playing cards price as a lot as $4,000.

micro center gpus 2To not be outdone. AMD has a row of GPUs at Micro Heart too.

“There were people waiting to get to the GPUs,” Ackerman stated.

On show was a gold-plated graphics card that was being auctioned off for charity. It was signed by Jensen Huang, Nvidia CEO.

micro center jensenNvidia CEO Jensen Huang signed this GPU being auctioned for charity at Micro Heart.

“I joke that whoever wins the bid should get a Jensen leather jacket as well,” stated Ackerman.

And this Micro Heart retailer has location (5201 Stevens Creek Boulevard in Santa Clara) that’s only a six-minute drive from Apple’s worldwide headquarters and (maybe higher but) a one-minute stroll from the Korean Hair Salon.

Micro Heart had a earlier retailer in Silicon Valley, close to Intel’s headquarters in Santa Clara. However that retailer shut in 2012 as a result of the corporate couldn’t negotiate higher phrases with the owner. For its return to the Bay Space, Micro Heart bided its time and got here again at a time when many different retail chains had been failing. It proves that the as soon as proud area — the birthplace of electronics — nonetheless deserves its personal electronics retailer.

micro center 7You should buy dyes for liquid-cooled tubes at Micro Heart.

Positive, we’ve got Goal, Finest Purchase and Walmart promoting a number of electronics gear. However there’s nothing just like the Akihabara electronics district in Japan, which is stuffed with multi-story electronics shops and gaming arcades.

However this retailer is loaded with at present’s fashionable high gear, like AI PCs, Ubiquity dwelling networking gear, and dyes for multi-colored water-cooling techniques. Distributors like Razer and Logitech had their very own sections. Ackerman was happy to point out me the USB-C to USB-A adapter in inventory, amongst many obscure gadgets. And he confirmed me the stock machine that might rotate its inventory of 3D-printing filaments and provide the precise SKU that you simply scanned with a bar code.

micro center 4Tech hobbyists can discover their love at Micro Heart.

“That’s super fun. I call it Mr. Filaments,” Ackerman stated of the stock robotic.

There’s a piece for hobbyists who like single-board computing and DIY initiatives. There’s a set of video, audio and digital content material creation instruments for content material creators. All informed, there are greater than 20,000 merchandise and over 100 tech consultants who may also help. It even has the numbered cashier places the place you possibly can take a look at — the identical form of checkout stands that Fry’s had.

micro center 5The Mr. Filaments robotic stock system at Micro Heart.

Prospects can obtain licensed laptop service for manufacturers like Apple, Dell, and HP, benefiting from same-day diagnostics and repairs, because of over 3,000 elements readily available by means of partnerships with main OEMs. I solely want it had a assist desk for Comcast.

micro center 9Micro Heart has gear to entertain geeks.

Micro Heart began in 1979 in Columbus, Ohio. It’s a shock there aren’t extra nerd shops, given how ubiquitous tech is all over the world today.

However Ackerman stated, “These guys are really doing it right, picking and choosing, finding the right cities, finding the right locations. That’s why Charlotte is great. Miami is a big tech hub, especially for health tech. And we’re literally five minutes away from Apple headquarters and plenty of other places. People from HP and Nvidia and other companies are coming in today to hang out.”

“Even though this store is big, the CEO (Richard Mershad) is really into curation, making sure it’s the right mix of stuff. He’s making sure it doesn’t go too far afield. So you’re not going to come in here and find, you know, hair dryers or lawncare equipment,” Ackerman stated. “You’re going to find computer and home entertainment stuff, and DIY gear. There are components, just like in a Radio Shack, that hobbyists care about.”

micro center 8Dan Ackerman is aware of the best way to set up a TV in your wall.

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