Mistplay has launched its reward-based person acquisition platform for cell avid gamers on the iPhone within the U.S.
Since its basis in 2016, Montreal-based Mistplay has powered the main rewards-based person acquisition platform for cell avid gamers, delivering high-lifetime worth (LTV) gamers at scale via its confirmed rewarded play mannequin.
The corporate introduced its launch of Mistplay for iPhone, bringing new dimensions of scale and stock and providing extra alternatives for publishers to amass, monetize, and nurture loyal, high-value gamers.
“Unveiling Mistplay for iPhone today marks a milestone we’ve long awaited – and one our partners have been asking for” mentioned Tricia Han, CEO of Mistplay, in an announcement. “After years of innovating rewarded advertising on Android, we’re thrilled to bring our rewarded play expertise to iOS in a unique way to solve real challenges for advertisers – reaching high-value users in a privacy-centric landscape, driving engagement beyond traditional ads, and scaling LTV. To our partners who’ve been with us on this journey: thank you. The best is yet to come.”
Launched in 2016, Mistplay’s loyalty platform has scaled to tens of millions of energetic customers driving a whole lot of tens of millions in IAP spend throughout 9 key markets. With the arrival of Mistplay for iPhone, we’re introducing a robust new reward system for iPhone customers and unlocking new advert stock for publishers.
Tricia Han is CEO of Mistplay.
Gamers can earn rewards for finishing in-game occasions, go head-to-head in Tournaments to extend their earnings, and take part in sport trivia and surveys. This strategy allows publishers to hit their promoting efficiency targets and obtain ROI by buying high-value, loyal customers.
The dedication to innovation and growth ensures that each Mistplay reward apps throughout iOS and Android platforms will proceed to evolve as we proceed to push the rewarded promoting and rewarded play trade ahead for gamers and publishers alike.
Mistplay for iPhone is at present obtainable for iPhone gadgets within the U.S., with a continued world rollout deliberate for the remainder of 2025.
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