MSNBC has set a date for its new identify.
Viewers began seeing spots selling the brand new moniker on Monday, with the tagline “Same mission, New name.” A bigger advertising push will occur within the coming weeks in keeping with a memo from MSNBC President Rebecca Kutler that was obtained by The Instances.
The rebranding coincides with father or mother firm Comcast’s spinoff of its NBCUniversal cable channels into Versant, a brand new firm. CNBC, USA Community, Golf Channel, Oxygen, SyFy and E! are additionally a part of the entity.
Comcast is unloading the channels as a result of it believes the mature retailers face a bleak future because of pay TV cord-cutting and are an albatross weighing down its inventory worth. Comcast Chief Government Brian Roberts will personal 33% of the shares in Versant, which is able to commerce as a public firm underneath the image VSNT on the NASDAQ.
MSNBC will quickly be known as MS NOW.
(AP)
Whereas the spinoff has been within the works for months, MSNBC viewers have heard little about it on the air till now. The community held a fan competition on the Hammerstein Ballroom in New York earlier this month and the entire signage used the MSNBC emblem. The identify change was referred to a number of instances by the personalities who appeared on stage.
The present line-up of MSNBC opinion hosts — together with Joe Scarborough, Mika Brzezinski, Nicolle Wallace, Ari Melber, Rachel Maddow, Jen Psaki and Lawrence O’Donnell — will all make the transition to MS NOW.
Though MSNBC workers have been initially instructed the community’s identify could be retained, NBCUniversal determined it didn’t need its model hooked up to a community it didn’t management.
NBC Information correspondent Jacob Soboroff reporting on the wildfire that destroyed his boyhood dwelling.
(NBC Information)
Versant Chief Government Mark Lazarus inspired his employees to embrace the change regardless of the challenges of promoting a brand new model in a extremely fragmented media panorama.
MSNBC has its personal Washington bureau, which has already damaged quite a lot of tales in current weeks, together with the indictments of former FBI Director James Comey and former nationwide safety advisor John Bolton.
