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NEW YORK DAWN™ > Blog > Technology > Not simply hype — listed here are real-world use instances for AI brokers
Not simply hype — listed here are real-world use instances for AI brokers
Technology

Not simply hype — listed here are real-world use instances for AI brokers

Last updated: January 17, 2025 5:02 am
Editorial Board Published January 17, 2025
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This course of would take roughly 5 to seven minutes; then the agent may provide the “first meaningful response” and eventually start troubleshooting. 

However now, with AI brokers powered by Salesforce, that point has been shortened to as few as 5 to 10 seconds. 

“That’s a big [reduction],” Andrew Russo, enterprise architect at Baca Techniques, instructed VentureBeat. He emphasised that, “for us, it’s not about how do we eliminate headcount, reduce staffing. Our goal is, how do we make sure the customer is back up and running as quickly as possible?”

Closing time gaps, delivering quicker time to decision

BACA Techniques, a Michigan-based robotics manufacturing firm, first carried out Salesforce in 2014, ultimately including Service Cloud to interchange its “vanilla, or maybe more like strawberry ice cream, basic service cloud,” Russo defined. The corporate then did a “giant digital transformation” in 2021, bringing on Salesforce’s enterprise useful resource planning (ERP) platform. 

Group members quickly started working with predictive AI for gross sales and manufacturing forecasts; then the corporate advanced to AI brokers, implementing Salesforce’s Agentforce inside the final 12 months. 

An preliminary key use case was service calls. Russo defined that about 57% of questions coming in from clients are hardware-related (as an example, a machine falling or requiring calibration). 

Now, as a substitute of getting to sift via databases for earlier buyer calls and related instances, human reps can ask the AI agent to search out the related info. The AI runs within the background and permits people to reply instantly, Russo famous. 

AI may assist preventative upkeep. For example, a circuit breaker is likely to be frequently tripping, indicating that there’s a brief within the wire that ought to be investigated, Russo defined. This might assist eradicate ongoing points that haven’t been resolved previously. 

“It’s all about how do we deliver faster time to resolution for customers,” mentioned Russo.

AI brokers producing gross sales leads, dealing with buyer inquiries

One other vital use case is gross sales, as a result of as a small firm, Baca naturally doesn’t have a whole bunch of gross sales individuals and even dozens (in reality they’ve lower than 10). 

“We have a boatload of leads that we haven’t had time to actually make a reachout to,” mentioned Russo. “Our goal is: How do we start to engage those?”

In coming months, the corporate plans to deploy customer-facing service brokers that may work together with human customers through textual content message to open and deal with instances with out preliminary want for human intervention. If the AI agent isn’t in a position to clear up an issue, it’ll escalate the difficulty to a human rep. 

The intent is, “How do we keep delivering more value to customers on the service side and create more deals on the sales side?” Russo famous. 

There’s been little to no pushback from workers, he stories: The corporate began small, initially giving a choose group of customers entry. Others then shortly started inquiring. “They actually started to beg [us] to give them access,” Russo famous. “No one’s scared of it; they like using it because it helps make their job better.”

The corporate is conserving that deliberate, incremental strategy because it additional incorporates AI so it could actually stay agile. “Our goals are not changing, it’s just how we get there and the road we’re taking,” mentioned Russo. “It’s a different road, it’s a better road — it’s the highway.”

AI serving up financial savings for ezCater

Company catering is extra sophisticated than it’d sound. There may be shifts in headcounts, meals preferences and dietary restrictions, in addition to different logistical challenges.

ezCater is constant to develop on this house, and because it does, the extent of high-touch service wanted to unravel buyer wants may be troublesome to scale with out using know-how, Erin DeCesare, CTO of the office catering platform, instructed VentureBeat.

However as soon as the corporate implements Salesforce’s Agentforce, a buyer needing to change an order will have the ability to talk their wants with AI in pure language, and the AI agent will mechanically make changes. When extra complicated points come up — corresponding to a reconfiguration of an order or an all-out venue change — the AI agent will shortly push the matter as much as a human rep. 

“This is a huge cost savings for us,” mentioned DeCesare.

One other meant use case is “restaurant discovery” — that’s, AI brokers will have the ability to information customers to one of the best venue based mostly on inputs about their meals preferences, funds, location and different components. This might be supported by knowledge from tens of millions of office meals orders. “This is what NLP and AI is perfect for,” mentioned DeCesare. 

ezCater is initially incorporating AI brokers in-house to help concierge brokers, and the human brokers like it, she stories. “We’re giving them tools to be better, and be able to handle more calls.”

There’s been a shift within the consolation degree of engineers, too, as they’re able to conceive of brokers extra structurally. “They can test and trust in a way that feels like software development,” mentioned DeCesare. “It’s more like what they would expect in the software development lifecycle.”

Enterprise companions are additionally excited concerning the potentialities for duties corresponding to enterprise evaluation or course of maps. “The technology has become so accessible in the last six months,” mentioned DeCesare. “You can easily see how this is going to rapidly become the norm. We’re going to be in a very different world 12 months from now.”

Day by day insights on enterprise use instances with VB Day by day

If you wish to impress your boss, VB Day by day has you coated. We provide the inside scoop on what firms are doing with generative AI, from regulatory shifts to sensible deployments, so you’ll be able to share insights for max ROI.

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