OJ Holding Sweden AB has acquired the Swedish trend model Filippa Ok from Novax. Filippa Ok affords womenswear and menswear collections offered by means of its personal shops, on-line, and chosen worldwide retailers. Filippa Ok and Oscar Jacobson will proceed to function as impartial manufacturers inside the identical group.
“We are very pleased to welcome Filippa K to the Oscar Jacobson family. This acquisition aligns with our long-term strategy to grow both organically and through carefully selected acquisitions. Filippa K is a strong fashion brand with minimalist design, a clear Scandinavian heritage, and commitment to a more responsible production, all in line with our overarching ambition. We look forward to developing Filippa K, a brand, which is Dirmly established in Swedish fashion”, says Richard Woodbridge, CEO of Oscar Jacobson.
Over the previous three years, Oscar Jacobson has demonstrated worthwhile development and now intends to develop Filippa Ok the identical method inside the Oscar Jacobson Group. Filippa Ok and Oscar Jacobson will proceed to function as standalone manufacturers, with potential for synergies throughout totally different areas.
OJ Holding Sweden AB has acquired Filippa Ok from Novax.
The model, recognized for its minimalist Scandinavian trend, will function independently alongside Oscar Jacobson.
The acquisition aligns with Oscar Jacobson’s technique for selective development.
Each manufacturers intention to discover synergies, with Filippa Ok set to proceed its journey towards profitability.
“It has been important to us that a strong owner will continue to develop Filippa K going forward. Novax has, for some years now, had a new strategic direction and the divestment oof Filippa K is part of that shift”, says Carl Johan Akesson funding supervisor for Filippa Ok at Novax.
Filippa Ok was based in 1993 and at present sells by means of its personal shops, on-line and chosen retailers. The corporate is headquartered in Stockholm and is established globally with a robust give attention to the European market. Filippa Ok has undergone a metamorphosis over the previous two years with modifications in organisation, product and model. Oscar Jacobson will now, along with Filippa Ok, proceed on that journey towards profitability and in the long run establish synergies throughout totally different areas.
“We are pleased to welcome an experienced new owner with solid industry knowledge and a deep understanding of Scandinavian fashion. Oscar Jacobson has shown that it can build brands with a clear identity and a long term-perspective. We look forward to exploring the synergies that can further strengthen Filippa K’s position and create strong conditions for further development”, says Marie Forssenius, CEO of Filippa Ok.
Oscar Jacobson was based in 1903 and is one in all Sweden’s most established menswear manufacturers. The model combines prime quality design, materials, and Ait with timeless magnificence and up to date trend for style-conscious males of all ages. Gross sales are made by means of 22 standalone shops, the model’s personal e-commerce platform, and round 150 retailers. Since 2018, Oscar Jacobson has been owned by Mellby Ga° rd and reported web gross sales of SEK 506 million in 2024.
Novax is a part of Axel Johnson, a family-owned enterprise group working throughout a number of industries. Novax is an energetic, long-term associate for development firms and an ecosystem the place people and organizations can thrive. By investing in, supporting, and creating small and medium-sized enterprises, we contribute to constructing profitable companies and future pillars for Axal Johnson.
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